Job Description

Senior Marketing & Communications Officer

Job Type: Permanent

Location: Hybrid with base at Katharine House Business Centre, Stafford

Salary: Circa

24,000 - 27,200 per annum (pro rata 30 hours or circa 30,000 - 34,000 per annum (Full Time Equivalent)

Hours: 30 - 37.5 hours per week / 4 or 5 days per week

Closing date: 21 November 2025 - however may close earlier if over subscribed

First stage video/telephone interview

Second stage face to face interview: 2 and 3 December 2025

About us

We are Katharine House Hospice, and we're dedicated to providing compassionate care to people in our community affected by progressive illnesses. Everyone here plays an integral role in making this possible.

We value people - so much so, it's one of our three key values as a charity.

We believe that our people are the heart of everything we do. We are dedicated to creating an inclusive environment where every individual feels valued, supported, and empowered to thrive. We are seeking passionate individuals who share our values of People, Innovation and Excellence. If this sounds like you, then please get in touch.

What we offer

Hybrid role available - 40% at home, 60% in office

Flexible working

Annual leave

33 days per annum, which includes bank holidays (pro rata for part time), increasing after five and 10 years' service.

Pension scheme

We match contributions up to 7% to a NEST scheme. If you're currently contributing to the NHS pension scheme you can continue to do so.

Death in service benefit

Reassurance should the worst happen. 2 x salary to your family.

Employee assistance programme
Providing support for your wellbeing.

Training and development opportunities
Continuous learning and professional growth.

Occupational sick pay
Support during times of illness.

Healthcare cash benefit plan
Contributory plan to help cover health-related expenses.

Free on-site parking

Purpose and impact

The Senior Marketing & Communications Officer will work closely with the Head of Marketing & Communications (HOMC) and across the charity, to apply strategic practice to plan effectively and support the team to deliver the Marketing & Communications Strategy, annual plans and ad-hoc activity.

Join our dedicated team at an exciting time of change and help shape our narrative and achieve our objectives to help more people receive our care, earlier in their illness.

The Marketing & Communications Team goals are to:

o protect and enhance the charity's brand and reputation

o promote care services and increase referrals by building awareness of what we do and how we help

o support vital income streams to maximise income by inspiring people to support and shop with us

o help foster a positive culture and good colleague engagement with effective internal communications.

This position is designed for an effective and flexible, relationship focused, motivational marcomms leader with strong planning and communication skills. You'll care about the big picture as much as the details and will be a creative, data driven, strategic marcomms superstar with traditional and modern media and marketing skills and experience, and a digital first, analytical approach. You will have a track record managing owned channels, supporting multichannel campaigns, using data and research to show the value of strategic marcomms to drive organisational effectiveness, and motivating colleagues to set and achieve SMART objectives.

Part of the team

The role reports directly to the HOMC, working with our Marketing & Communications Team of three others and volunteers plus external suppliers, to support all charity functions across care delivery to income generation.

The role will require some ad hoc travel to our hospice and local retail stores.

Core Responsibilities

Support the HoMC and team to achieve strategy and yearly plans.

Deliver high-quality, accessible, effective marcomms activity and campaigns across traditional and digital channels.

Help embed strategic planning and marcomms practices, delve into research, listening and evaluation, data and analytics and find and reporting on the best ways to work, adapt, share learning and prove the value and effectiveness of work, set and achieve SMART objectives/KPIs, encourage and facilitate two-way communication, and improve outputs, conversions, out-takes and outcomes.

Be the first point of contact for the team for day to day activities, assigning reactive work and ensuring resource and budget to achieve targets.

Manage and develop owned channels including our website, social media and mass email.

Provide final team proofing and approvals in line with targets, key messages, Style and Brand Guides.

Support effective internal communications, including change initiatives, driving a positive and proactive culture within the organisation, in line with our values and behaviours frameworks.

Support HoMC to monitor risks, issues and crisis comms, and set up charity issues management teams and plans as necessary.

Stay up-to-date with latest marcomms trends, development, best practice and compliance, coaching and developing team and colleagues as necessary.

Deputise for HoMC: supporting the team, running team meetings, representing the department in leadership meetings as required and cross-departmental organisational-wide projects/change programmes where appropriate.

Show willingness to:

Focus on empowering and enabling the team to achieve shared and individual goals and deliver an outstanding marcomms function

Exploit technology, including AI, for team efficiency and improve ways of working, including planning, workflows etc

Collaborate with a variety of other departments to support the delivery of organisational objectives

Stay on top of relevant laws and risks, and share learning with team and colleagues

Recruit and manage volunteers as needed

Where gaps identified, develop own knowledge, skills and experience to deliver responsibilities and outputs

Regularly travel to our other local sites as required

Need to have:

CIPR, PRCA, CIM or IDM qualification and membership - equivalent or working towards. More recent qualifications preferred, recently lapsed membership considered.

At least a year's experience in a similar strategic/senior marcomms role

Marcomms planning/project management experience

Experience managing and developing owned channels including complex websites, social media and mass email with use of WordPress, Meta, Mail Chimp or similar

Attention to detail, with strong editing, proofing and quality control

Managing PESO multichannel marcomms campaigns

Experience in traditional communications methods, media and print publishing

Experience in data analysis using analytics tools such as Google Analytics, Hootsuite, AMEC etc and reporting strategic achievements and conversions

Experience in supporting internal communications

Experience of operating all Microsoft packages confidently, including Planner

Own vehicle to travel regularly to our other local sites

Need to demonstrate:

Strategic communications skills:

high level of understanding of strategic internal and external media and communications

Content creation and PR:

delivering on-brand, high-quality, accessible and effective communications across traditional and digital channels (PESO)

Project management:

planning and running concurrent marcomms campaigns and activity from strategy and plans, within budget and resource

Support the development and maintenance of policies, SOPs, workflow guides, decision trees and best practice resources to promote consistency and team knowledge sharing

Support HoMC to monitor risks, issues and crisis comms, and set up charity issues management teams and plans as necessary

Provide final team proofing and approvals in line with targets, key messages, Style and Brand Guides

Utilise AI to automate proofing to our Style Guide

Help oversee and manage media and influencer relationships

Support effective internal communications, including change initiatives.

Drive a positive and proactive culture within the organisation, in line with our values and behaviours frameworks

Manage owned channels including our website, social media and mass email

Develop channels as necessary in line with compliance, stakeholder needs etc

Commission/coach others to and help make creative and compelling multichannel content and run concurrent, integrated campaigns to inform and inspire people to be part of what we do and to think, feel and take action

Lead/support integrated multichannel - PESO - marketing and communications activity, projects and campaigns

Help increase engagement, conversions, outputs, out-takes and outcomes

Monitor and analyse marcomms activity and data to measure success, inform, optimise and improve practice and use of platforms and channels

Prepare necessary reports for team, colleagues, committees and forums

Know relevant laws and risks including media laws, GDPR, PECR, intellectual property rights, accessible communications etc

Stay up-to-date with latest marcomms trends, development, best practice and compliance

Coach and develop team and colleagues

Deputise for Head of Marketing & Communications: supporting the team, running team meetings, representing the department in leadership meetings as required and cross-departmental organisational-wide projects/change programmes where appropriate

This list is not exhaustive as the role will continue to evolve with the organisational needs

Join us and make a difference

If you're passionate about people and want to contribute to a mission that matters, we'd love to hear from you. Apply now and help us continue to provide exceptional care and support to those who need it most.

If you'd like to know more about this role, without commitment, please contact the HR department on 01785 218257.

The closing date is 21 November 2025, however we may close this advert earlier, subject to response rates.

If you require any reasonable adjustment to participate in this process, please do not hesitate to contact HR on the number above.

Due to the nature of this role, an enhanced DBS clearance will be required.

How to apply

To the link below to submit an application via indeed.

Senior Marketing & Communications Officer

Purpose and impact

The Senior Marketing & Communications Officer will work closely with the Head of Marketing & Communications (HOMC) and across the charity, to apply strategic practice to plan effectively and support the team to deliver the Marketing & Communications Strategy, annual plans and ad-hoc activity.

Join our dedicated team at an exciting time of change and help shape our narrative and achieve our objectives to help more people receive our care, earlier in their illness.

The Marketing & Communications Team goals are to:

o protect and enhance the charity's brand and reputation

o promote care services and increase referrals by building awareness of what we do and how we help

o support vital income streams to maximise income by inspiring people to support and shop with us

o help foster a positive culture and good colleague engagement with effective internal communications.

This position is designed for an effective and flexible, relationship focussed, motivational marcomms leader with strong planning and communication skills. You'll care about the big picture as much as the details and will be a creative, data driven, strategic marcomms superstar with traditional and modern media and marketing skills and experience, and a digital first, analytical approach. You will have a track record managing owned channels, supporting multichannel campaigns, using data and research to show the value of strategic marcomms to drive organisational effectiveness, and motivating colleagues to set and achieve SMART objectives.

Part of the team

The role reports directly to the HOMC, working with our Marketing & Communications Team of three others and volunteers plus external suppliers, to support all charity functions across care delivery to income generation.

The role will require some ad hoc travel to our hospice and local retail stores.

Core Responsibilities

Key Area

Responsibilities & Outputs

Strategic Marcomms practice

Deliver high-quality, accessible, effective marcomms across traditional and digital channels.

Help embed strategic planning and marcomms practices, delve into research, listening and evaluation, data and analytics and find the best ways to work, adapt, share learning and prove the value and effectiveness of work, set and achieve SMART objectives/KPIs, encourage and facilitate two-way communication, and improve outputs, conversions, out-takes and outcomes.

Strategic planning, commissioning and budgeting

Support the HoMC and team to achieve strategy and yearly plans.

Be the first point of contact for the team for day to day activities, assigning reactive work and ensuring resource and budget to achieve targets.

Manage relationships with external agencies and vendors as needed.

Reconcile and sign off invoices within budget.

Team effectiveness

Exploit technology, including AI, for team efficiency and improve ways of working, including planning, workflows etc.

Support the development and maintenance of policies, SOPs, workflow guides, decision trees and best practice resources to promote consistency and team knowledge sharing

Issues management

Support HoMC to monitor risks, issues and crisis comms, and set up charity issues management teams and plans as necessary.

Editing and approvals

Provide final team proofing and approvals in line with targets, key messages, Style and Brand Guides.

Utilise AI to automate proofing to our Style Guide.

PR

Help oversee and manage media and influencer relationships.

Internal comms

Support effective internal communications, including change initiatives.

Drive a positive and proactive culture within the organisation, in line with our values and behaviours frameworks.

Channel management

Manage owned channels including our website, social media and mass email.

Develop channels as necessary in line with compliance, stakeholder needs etc.

Content creation

Commission/coach others to and help make creative and compelling multichannel content and run concurrent, integrated campaigns to inform and inspire people to be part of what we do and to think, feel and take action.

Marcomms campaigns

Lead/support integrated multichannel - PESO - marketing and communications activity, projects and campaigns.

Help increase engagement, conversions, outputs, out-takes and outcomes.

Reporting

Monitor and analyse marcomms activity and data to measure success, inform, optimise and improve practice and use of platforms and channels.

Prepare necessary reports for team, colleagues, committees and forums.

Knowledge, compliance and coaching

Know relevant laws and risks including media laws, GDPR, PECR, intellectual property rights, accessible communications etc.

Stay up-to-date with latest marcomms trends, development, best practice and compliance.

Coach and develop team and colleagues.

Deputise

Deputise for Head of Marketing & Communications: supporting the team, running team meetings, representing the department in leadership meetings as required and cross-departmental organisational-wide projects/change programmes where appropriate.

Other

This list is not exhaustive as the role will continue to evolve with the organisational needs.

Competency Profile & Scorecard

Aspect

Developing

Meets

Exceeds

Willingness to

Focus on empowering and enabling the team to achieve shared and individual goals and deliver an outstanding marcomms function

Exploit technology, including AI, for team efficiency and improve ways of working, including planning, workflows etc.

Collaborate with a variety of other departments to support the delivery of organisational objectives

Stay on top of relevant laws and risks, and share learning with team and colleagues

Recruit and manage volunteers as needed

Where gaps identified, develop own knowledge, skills and experience to deliver responsibilities and outputs

Regularly travel to our other local sites as required

Need to have

CIPR, PRCA, CIM or IDM qualification and membership - equivalent or working towards. More recent qualifications preferred, recently lapsed membership considered.

At least a year's experience in a similar strategic/senior marcomms role

Marcomms planning/project management experience

Experience managing and developing owned channels including complex websites, social media and mass email with use of WordPress, Meta, Mail Chimp or similar

Attention to detail, with strong editing, proofing and quality control

Managing PESO multichannel marcomms campaigns

Experience in traditional communications methods, media and print publishing

Experience in data analysis using analytics tools such as Google Analytics, Hootsuite, AMEC etc and reporting strategic achievements and conversions

Experience in supporting internal communications

Experience of operating all Microsoft packages confidently, including Planner

Own vehicle to travel regularly to our other local sites

Need to demonstrate

Strategic communications skills:

high level of understanding of strategic internal and external media and communications

Content creation and PR:

delivering on-brand, high-quality, accessible and effective communications across traditional and digital channels (PESO)

Project management:

planning and running concurrent marcomms campaigns and activity from strategy and plans, within budget and resource

Strategic, results focused and data led:

using research, listening and evaluation, data and analytics to achieve SMART objectives/KPIs and improve outputs, conversions, out-takes, outcomes and practice

Commissioning experience:

working with team and suppliers

Channel management:

experience managing and developing owned channels including complex websites, social media and mass email with use of WordPress, Meta, Mail Chimp or similar

Relationships:

nurturing effective relationships to achieve charity goals, with team, colleagues and external suppliers

Flexibility, adaptability and balancing priorities

Continuous improvement & innovation & sharing knowledge

Confident to challenge the status quo

Effective communication and collaboration

Leadership, integrity and ability to influence

Dealing with change and positivity in the face of adversity

Professionalism, self-awareness, ownership and accountability

Job Types: Full-time, Part-time, Permanent

Pay: 24,000.00-34,000.00 per year

Expected hours: 30 - 37.5 per week

Benefits:

Additional leave Company pension Employee discount Flexitime On-site parking Work from home
Ability to commute/relocate:

Stafford ST18 0LQ: reliably commute or plan to relocate before starting work (preferred)
Work authorisation:

United Kingdom (preferred)
Work Location: Hybrid remote in Stafford ST18 0LQ