Job Description

Job Title:

Senior Marketing Lead

Reporting to:

Head of Fundraising, Marketing & Communications

Salary:

FTE 33,360 per annum

Hours:

Full Time - 37.5 hours

(requests for part time hours will be considered)

Contract Type:

Permanent - Full Time or Part Time

Location:

Sage House, Tangmere, PO20 2FP

Position Overview

We're looking for a hands-on Senior Marketing Lead who is confident with both planning and implementation to drive the next stage of our charity's growth and bring our refreshed Fundraising and Marketing Strategy to life. In this key role, you will work closely with our fundraising and services teams to plan and deliver powerful, insight-driven marketing campaigns that grow income, elevate our profile, and create meaningful, personalised connections with our audiences.

Building on three years of rapid digital growth, you will take our established foundations and turn them into bold, engaging activity that inspires action. You'll be a hands-on, creative marketer who thrives on transforming strategy into results- someone who can champion great ideas, craft compelling digital journeys, motivate others to get involved and deliver outcomes from marketing activities. You will also lead and develop our small marketing team, working alongside a Design & Content Coordinator and a Marketing Coordinator.

Collaboration will be at the heart of your work. You will partner with the fundraising team to design multi-channel digital campaigns and appeals that attract, convert and retain supporters across all income streams. You will also work closely with our operational colleagues to promote our services and ensure customers, families and carers are aware of the vital activities and support available at Sage House.

Sage House Tangmere is a growing, ambitious charity with big plans to transform life for people living with dementia. Based near Chichester, we deliver a unique range of services under one roof--providing expert advice, meaningful activities and compassionate care for people with dementia and memory loss. This is an exciting opportunity to shape our marketing future and play a central role in helping us reach even more people who need our support.

To apply please send a copy of your CV and a letter of no more than 2 pages explaining why you feel you are the ideal candidate to recruitment@dementiasupport.org.uk. If you would like to discuss the role in more detail, please speak to James Lovell on 01243 888 691.

Closing Date:

12 noon- Friday 12th December

We will be holding rolling interviews for this position and may close before this date.

Our customers come from all walks of life and so do we! We cannot serve our diverse customers without firstly celebrating the diversity of our workforce. As an equal opportunity employer, we work hard to create an inclusive culture where everyone feels a sense of belonging. As a charity we welcome and value difference, so however you look, wherever you come from and whatever you watch on TV, we want to hear from you.

Responsibilities

This job description is a summary of the main responsibilities of the post and duties may change and vary from time to time to meet the needs of the charity and its customers. Responsibilities will include those listed below:

Implement marketing and communications plans to support the growth of fundraising income across all streams and increase the awareness of dementia, the Charity and our services. Develop and implement digital customer journeys across multiple channels to increase conversion and generate fundraising revenue. Collaborate with colleagues across departments to plan engaging campaigns that bring our services, fundraising initiatives and impact to our audience. Manage the creation and distribution of content and materials including social media, e-newsletters, website and on-line fundraising news. Develop social media strategies to grow our social reach and engagement, including paid social. Manage and optimise the charity website (Wix) including reviewing and updating content and utilising SEO to increase traffic. Develop our email marketing including developing our audience segmentation, targeted email journeys and using automations to improve donor and customer experience. Provide monthly reporting to monitor and evaluate success of digital marketing activity Ensure all our external messaging and branding is consistent with our organisational strategy and brand guidelines. Understand and remain up to date and compliant with all relevant legislation attaining to this position, including organisational procedures, policies and professional codes of conduct. Participate constructively in induction, regular supervision, appraisal and relevant training. Support equality and diversity and respect customers, clients, and other members of staff regardless of gender, age, disability, sexual orientation, religion or ethnic origin Undertake any other duties commensurate with the role that may be required and are appropriate to the post, as requested by the Head of Fundraising, Marketing and Communications or the Chief Executive.

Knowledge, Skills & Abilities

Team player who can help others bring their ideas to life whilst developing creative marketing campaigns Strong project management and organisational skills and able to manage multiple workstreams. Strong understanding of digital marketing and digital customer journeys Able to implement strategy and monitor performance using analytics Good attention to detail in all aspects of work e.g. spelling and grammar etc. Good interpersonal skills with the ability to build strong relationships and influence to get results. Be able to work well in a team and on your own initiative.

Qualifications & Experience

Experience of managing marketing campaigns and activities across a range of channels Experience in managing social media channels for a charity, brand or business- including paid social. Experience working with a website CMS and utilising best practise for SEO Experience of designing and creating segmented email journeys Good understanding of data privacy and General Data Protection Regulation (or GDPR). Understanding/experience of the Health Sector, Voluntary sector or Social Care preferable. Knowledge and a keen interest in dementia, older people's issues and disability preferable.
Job Types: Full-time, Permanent

Pay: 33,360.00 per year

Benefits:

Company pension Employee discount Free parking Life insurance On-site parking Work from home
Work Location: In person