Job Description

We're The Restaurant Group -- TRG for short -- and we're one of the UK's biggest hospitality businesses. For more than 40 years we've been serving millions of guests across iconic brands like Wagamama, Barburrito and Brunning & Price. From high-street favourites to buzzing airports, our diverse portfolio has something for everyone.

The Role

The Senior Marketing Lead is responsible for leading key marketing initiatives to drive brand visibility, guest engagement, and revenue for the company. This role has overall responsibility for marketing and communications, brand partnerships, PR and onsite activations, as well as working closely with our Commercial Director/Operations teams on new business and sales driving initiatives, and food team to deliver campaigns, menu updates and changes. The Senior Marketing Lead also supervises and mentors a Marketing and Menu Manager and a Marketing Executive, ensuring consistent delivery of high-quality work and alignment with strategic objectives.

What you'll be doing

Create and deliver annual marketing plans aligned with business objectives. Conduct market and competitor analysis to identify growth opportunities. Plan and deliver promotional activity, seasonal campaigns, and brand partnerships. Overall responsibility for marketing performance including website content, SEO, PPC, display, retargeting, and social media. Manage social media strategy, content planning, influencer activity, and engagement tracking. Ensure accurate and consistent brand representation across all digital channels, OTAs, and review platforms. Maintain brand voice and visual identity across all brands, working closely with franchisees. Oversee creation of marketing assets including photography, video, and collateral. Manage PR activity including media outreach, press releases, and media hosting. Lead and support the marketing team through task delegation, content approval, coaching, and performance development. Collaborate cross-functionally with Operations, Food, Barburrito, Airport, and external marketing teams. Lead the strategy and execution for NSO's and refurbishments. Support sales and revenue through business-to-business relationships as well as business to customer marketing. Plan and deliver marketing support for onsite events, F&B promotions, and seasonal activity. Track KPIs, deliver monthly performance and ROI reports, and make data-led recommendations. Manage the marketing budget, ensuring accurate cost allocation and best value.

What you bring

Strategic thinker with strong commercial acumen Leadership and team development Creative, customer-centric mindset Data-driven decision making Strong collaboration across departments High attention to detail and brand quality

Education & Experience

Ideal would be a Bachelor's degree in Marketing, Communications, Business, or related field. 4-7+ years of marketing experience, preferably within the hospitality industry. Prior experience supervising a junior team member or interns is an advantage. Proficient in digital marketing tools including Google Analytics, Meta Business Suite, and email/CRM platforms. Familiar with OTA platforms, CMS, and digital distribution channels. Basic graphic design skills (Canva or Adobe Creative Suite) preferred. Strong leadership, communication, and project management skills. Creative and strategic thinker with a data-driven mindset and strong attention to detail. Collaborative team player able to work effectively across teams.

What's in it for you

Impact from day one: Your decisions keep our sites trading and our guests happy. Freedom & flexibility: Field-based autonomy, blended with supportive HQ touchpoints. Career runway: Learn from industry pros, gain airport-specific expertise and grow with TRG. People you'll like: Down-to-earth teammates who work hard, solve fast and have fun doing it. Travel covered: Any miles or flights you need for business travel outside the office are on us. Hybrid role - 3 days in the office and 2 remotely from home or from one our wonderful units
We believe brilliant hospitality starts with brilliant people. We're committed to building an inclusive workplace where every voice is valued, and we're proud to be a Disability Confident employer.


Need adjustments during the application process? Just let us know -- we want you to be at your best.




Keep our venues flight-ready and guest-ready, every day. Join a team where your expertise makes an immediate difference.