Job Description

We are looking for an experienced, commercially minded Senior Marketing manager - International to join our Private Bank and Wealth Management business and help realise our multi-year growth plans. You will serve as the strategic marketing lead and play pivotal role in setting and delivering a full-funnel marketing strategy to engage our diverse international client base.


Key Accountabilities:

Act as the primary marketing partner to the International Banking business, translating business goals into high impact marketing strategies. Lead the development and execution of an integrated global marketing plan with localised focus on key regions including EMEA. Collaborate with central digital, content, and events teams to deliver high-impact activity that enhances brand visibility, deepens engagement, and drives growth. Ensure global brand consistency while supporting local market needs.

Monitor campaign performance, generate insight-driven reporting, and inform future strategy.

Build strong internal relationships with stakeholders across business. Ensure compliance with international cross-border regulations.


Essential Skills & Experience:

Extensive experience in international marketing roles and a strong understanding of regional nuances. Proven ability to deliver multi-channel, full-funnel campaigns to achieve acquisition and retention targets. Strong commercial acumen and ability to use insights to set budgets, monitor performance and demonstrate impact. Excellent stakeholder engagement and communication skills. Strong planning, strategy, and execution skills, with comfort working in a complex, matrixed environment. Experience working in or with regulated industries (ideally financial services).

Desirable Skills:

Experience with international banking or wealth management audiences. Familiarity with marketing to high-net-worth individuals. Prior exposure to compliance-led marketing (e.g., knowledge of cross-border regulations). Proficiency with marketing tools (e.g., Salesforce, Adobe, Tableau) for reporting or campaign management.

You may be assessed on the key critical skills relevant for this role, such as risk and controls, change and transformation, business acumen, strategic thinking, and technology, as well as job-specific technical skills.


This role is based in our London location.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape. Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed. Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed. Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns. Management of the marketing budget, allocating resources to maximise ROI. Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Vice President Expectations

To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures. If managing a team, they define jobs and responsibilities, planning for the department's future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements. If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L - Listen and be authentic, E - Energise and inspire, A - Align across the enterprise, D - Develop others. OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions. Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment. Manage and mitigate risks through assessment, in support of the control and governance agenda. Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does. Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies. Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions. Adopt and include the outcomes of extensive research in problem solving processes. Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship - our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset - to Empower, Challenge and Drive - the operating manual for how we behave.