Job Description

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We're Ryvita - yes, the Crispbread & Savoury Snacking legends - and we're on a mission to make healthy snacking exciting. We need someone who loves big challenges, big retailers, and big results. If you want a role where you can truly own your accounts, shape strategy, and make a real impact, this is it. You'll be part of a small, passionate team that values independence, creativity, and getting things done (with a smile).

Overview of role

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The Senior National Account Manager is a key position within the commercial function, reporting directly to the Commercial Director. This role is responsible for owning and driving strategic retailer relationships, managing cross-functional collaboration, and leading two critical strategic customers. In addition, the role includes line management of one direct report: Commercial Executive & Office Administrator.



You will take full ownership of day-to-day account management while shaping and delivering long-term strategic plans for Ryvita across the UK and Ireland.



Key Responsibilities

Account Leadership: Own and manage the retailer relationship for key accounts, ensuring strong cross-functional engagement Commercial Delivery: Drive sales, operating profit, volume, value, and market share growth, while delivering long-term sales and profit objectives Strategic Planning: Develop tailored account plans to achieve all commercial goals. Profitability Management: Ensure sustainable growth through effective pricing, promotions, activations, and budget control Team Leadership: Lead, coach, and develop one direct report to enhance performance and capability

Customers

You will own the buying relationships across Tesco, Asda, and Waitrose, while building and nurturing senior-level connections across buying, category, and operations.

Key Accountabilities

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Sales Strategy and Strategic Business Management

Construct, develop, implement and measure a tailored Account Plan to deliver sustainable and profitable sales growth in line with targets Review Customer Business Plans and work with/ coaches direct report to maximise return on all trade investment Plan and conduct regular 'Business Reviews' with the retailer buying teams Competently use both persuasive selling and negotiation skills and techniques to support sales negotiations where required Use the outputs of each budget plan to cascade target activity into implementation plans to ensure the effective use of time and resources. Keep pace with the constantly changing marketplace, anticipate market trends, competitive threats and plan accordingly

Commercial Awareness

Conduct a detailed and thorough promotional analysis and evaluation ensuring that there is a commercial payback from such investment Drive a conditional mind set, ensuring that all trade investments are conditional and support the delivery of our market plans Work with the Commercial Director & Commercial Finance to ensure all spends are in line with the agreed plan and delivering positive ROI Monitor distribution, space and availability measures to ensure we have fair representation across the market and works with the Category team to build plans to address gaps

Customer Relationships

To secure and then retain 'partnership supplier' status Establish and build exceptional relationships with all key retailer contacts, and drive depth of contact with strategic customers to at least Buyer +1 as a minimum, and develop multi- functional relationships across customers, targeting category and supply chain teams as well as format teams operating in Convenience/ dot.com.

Customer service and business operations

Manage the account & team to ensure forecasts are updated as required with a clear focus on improving forecast accuracy Regularly review the market forecast with Demand Planning and Finance to ensure alignment Consider and develop ideas to reduce our cost to serve Ensure invoice accuracy to reduce credit notes and to secure adherence to agreed payment terms. Eliminate customer fines and penalties.

Communication (Internal / External)

Communicate with clarity at all levels both internally and externally 'Set the standard', clearly demonstrating our company values with a can do attitude at all times Lead the sales function in the market as part of the sales leadership team.

Performance Management


Drive performance improvement of the team through clear objective setting, feedback and coaching through regular 1:1s, quarterly performance reviews and annual appraisal Seek to improve and continually raise their 'Performance bar' by knowing themselves, measuring performance and capability on a regular basis

Environment and Ways of working


Responsible for adhering to safe systems of work processes and acting in a safe manner to always protect the health and safety of yourself and others. Promote a culture of positive safety behaviours within your team, demonstrate strong safety leadership and address unsafe behaviours and working practices to coach the right behaviours. Successfully manage key stakeholder relationships and interfaces - within ABF, Jordans and Ryvita. Ensure that the business has in place effective and appropriate controls and governance.

The Right Person

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You've managed major retailer accounts before--Tesco, Asda, Waitrose? Even better. Commercially sharp, strategic thinker, but happy to roll up your sleeves. Relationship builder extraordinaire, buyers love you, and so do your colleagues. Resilient, energetic, and ready to thrive in a hybrid setup. * You're a natural leader who loves coaching others.