Job Description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.



Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Senior Optimisation Lead required to join our Customer Insight & Activation team on a contract basis

Contract - Remote

The opportunity:

Optimisation Lead/Manager required to join our first-class Commerce organisation and to work alongside a wide range of international clients.

This is hands on role

working directly with clients on their CRO and experimental campaigns.

What you'll be doing:

Account & Project Lead for Conversion Rate Optimisation (CRO) activity:

Day to day lead across all CRO/experimentation activity, covering multiple clients Understand the client's business and challenges in order to identify suitable solutions, with a particular focus on CRO (working collaboratively with CX and data insight teams) Manage resourcing and timelines, ensuring delivery of key milestones against schedule and budget Commercially minded, able to create and manage budgets and monitor costs and ROI Contribute to forecasting, month-end invoicing and reporting Build strong client relationships

CRO strategy:

Formulate CRO hypotheses and craft this into an engaging story to playback to the client Maintain a CRO backlog for each customer, based on the findings of data analysis and CX research Conduct workshops to gather hypotheses and strategic initiatives from clients to ensure internal alignment Maintain a record of all CRO results, and promote this within the business to drive better decision making internally Analyse CRO test results (working in collaboration with the data insight team) and present this to the client in a clear and engaging way Support the creation of business cases for clients to support the implementation of successful tests to production

Technical planning and delivery:

Formulate detailed requirement documents that outline optimisation hypotheses and proposed design solutions Brief the CRO development team on what is required (based on the test requirement document) Support the CRO development teams to plan, prioritise and successfully launch CRO initatives to the agreed specification, using suitable delivery frameworks where needed (e.g. Scrum) Work with clients to ensure they conduct UAT (user acceptability testing) as needed Manage 'go live' communications with the client and internal support teams Work with client development teams to help transfer winning CRO initiatives to the core website platform Look for efficiencies across the team and breadth of work, so that we can continue to accelerate our offering

What we want from you:

Proven track record of managing multiple accounts & projects in a creative environment within digital / eComm Hands on technical experience with optimisation Ability to write specifications with a high level of attention to detail, think creatively and add value Ability to think strategically and to prioritise among competing tasks Experience of digital optimisation Experience with tools such as Optimizely, AB Tasty, Adobe Experience (and understanding) of implementation and data tracking is preferable Ability to constructively challenge the client / brief, and work through challenges to facilitate project delivery Experience of new business - able to hunt down opportunities and create pitch / proposals that answer client needs Good self-motivation, strong sense of initiative and ability to work under pressure and deliver on time Excellent analytical skills, so that you can devise and implement strategies to benefit both client and customer Commercially focussed Strong communication skills with the ability to communicate with multiple stakeholders both internally and with the client, at all levels Strong written skills - ability to write proposals/presentations, and distil complex presentations, or in-depth research into bite sized information Extremely organised, efficient and calm, able to get up to speed quickly Proactive problem solving, with a natural ability to identify solutions and engage additional resources where needed

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:

We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our personality and behaviours:

We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:


Connect Meaningfully Inspire Creatively Include Purposefully Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That's why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

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Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world's leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.



We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestle, Sainsbury's, Selfridges, Shell and Tiffany & Co. We've built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.



As our business grows internationally, we're looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client's successes and believe that anyone can show creative bravery no matter what their role is in the team.


WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.



VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.



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