Job Description

01

About us



ROAST is a multi-award-winning independent performance media agency, founded in 2015. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else.



How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.



But none of this works without exceptional people - which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.



Exceptional company culture isn't an add-on at ROAST - it's the engine. It powers everything: creativity, collaboration, retention, results. We're proud of the culture we've built, because it's authentic and intentional. Rooted in shared values, not just surface perks.



ROAST have created a place where people belong, grow, and do their best work - together.



02

The role



Paid Media is an invaluable and exciting channel to work in. If you have an analytical mind and a hunger for learning new things, then PPC is the perfect channel for you. At ROAST we promote collaborative learning, so we are looking for someone who will be willing to share ideas and think outside the box.



The Senior PPC Account Executive's primary role is to support the Paid Media Account Manager in the implementation and management of paid media tasks across client accounts in line with industry and agency best practices. You will be required to follow instruction on deliverables that will continuously grow and improve performance for our clients' accounts.



You will be responsible for the day-to-day maintenance of these accounts, conducting regular optimisations and analysis, communicating performance to the Paid Media AM, working with media suppliers and managing daily, weekly, monthly and ad hoc reporting.



03

Responsibilities



Campaign Strategy & Management



To work closely with Account Managers, PPC Directors and Client Services to ensure strategy is correctly implemented across accounts

Ensure all activity meets or exceeds the client's performance expectations

Ad copy creation and optimisation

Keyword research, creation and optimisation

Search Query Reports and Keyword expansions

Bid optimisations

Landing page reviews

Review and implementation of targeting options

To manage daily budgets and ensure that monthly spend is on target

Compile daily, weekly, monthly and ad hoc reports as required and ensure timely and accurate delivery

Compile daily, weekly, monthly and ad hoc analysis of account performance

Manage tracking, trafficking and bid management through appropriate tools

Show a clear understanding of the dynamics between key KPIs & comment on weekly performance fluctuations

Proactively suggest tests and optimisations to improve account performance

Media planning from campaign briefs in conjunction with the Account Manager to be presented back to the client.

Knowledge and practical experience across a variety of platforms including campaign and ad creation, budget management, optimisations and appropriate strategies.



Delivery & Line Management



Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time

Training and development of junior team members to ensure that they are performing at the standard expected by ROAST and our clients

Quality control of work conducted by junior members of the team

Task and deliverable ownership, including delegation to juniors within the team and communicating to clients as relevant



New Business



Supporting the Paid Media Account Managers with new business tasks which can include:



KW and audience research

Draft copy

Slide creation

When necessary, pitch attendance



04

The candidate



We don't expect you to know everything on day one, but we really want to see:

at least 12 months experience in Paid Search and / or Paid Social

Experience with MS Excel, Word and PowerPoint

Strong numeracy and analytical skills

Additional languages and/or knowledge of Javascript would be a bonus

Passion about digital marketing

Ability to learn quickly and thrive in a fast-paced environment

Capability of independent research and learning

Proactivity

Excellent written and spoken English



05

Working at ROAST

Location:

Soho, W1

Holidays:

25 days, increasing with length of service, plus Christmas Eve and New Year's Eve off; optional company trips



06

Benefits



Hybrid working arrangements

Additional 10 days 'work from anywhere in the world'

Discounted wellbeing classes / membership

Access to Aviva Digicare+, providing healthchecks, Digital GP, MH consultations and more

Active company social life organised by a staff committee

Lots of opportunity for involvement in CSR, sustainability and charity initiatives

Cycle, electric car and tech purchase savings

Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers

Opportunities to learn about other digital marketing disciplines



Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.



We are an equal opportunities employer.



At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

If you have a disability we would be happy to discuss reasonable adjustments to the job with you.



Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.



Please beware of scams online or from individuals claiming to represent us. A ROAST employee will never solicit candidates through a non-ROAST email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.



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To apply, email us your CV and cover letter at jobs@weareroast.com