Own and optimise SHG's website experiences across multiple specialist travel brands. This role ensures that our web platforms deliver high-performing customer journeys, consistent UX patterns, strong conversion, and a modern, scalable architecture. The Website Product Manager/Product Owner leads discovery, experimentation, delivery and continuous improvement across the core search, browse, product pages, booking flows and self-service features.
Location:
Chester office based or Horsham with hybrid working as an option on completion of probationary period.
Duties
Ongoing development of a unified, modernised website experience that aligns to SHG's broader digital transformation.
Ownership of the website product roadmap covering UX improvements, platform upgrades, new features and technical enhancements across core journeys.
Measurable uplift in website conversion rate across key journeys (search, browse, PDP, booking flow).
Improved performance, speed, reliability and accessibility scores.
Creation of clear requirements, user stories and acceptance criteria that drive efficient delivery.
Development and adoption of self-service tools (e.g., manage booking, amendments, documentation).
Support CRO and experimentation strategy, delivering incremental gains.
Delivery of high-quality, customer-centric features on time and aligned to engineering capacity.
Strong collaboration with UX, engineering, brand, content, CRO and marketing teams.
Embed Agile product development lifecycle principles and processes (PDLC)
Requirements
Ability to define a website product vision and associated roadmap/s
Knowledge of modern web platform and CMS capabilities
Journey mapping and service design
Requirements writing, backlog ownership, Agile delivery
Web performance metrics and Core Web Vitals
Familiarity with analytics tools (GA4, Hotjar, A/B testing platforms)
Understanding of API-driven frontends, modular components and design systems
Ability to interpret data and form actionable insights
Knowledge of technical SEO fundamentals
Desirable
Understanding of travel search, browse and booking journeys
Experience of adopting AI in product development processes
Knowledge of pricing, availability, product structuring and content accuracy
Awareness of airline packaging, accommodation data, upsells, ancillaries and merchandising.
Qualifications: Education
Degree in Digital Product Design, Computer Science, UX/UI, Marketing, E-commerce, Business or similar
Postgraduate qualification in Product Management, Digital Experience, Digital Strategy or Ecommerce
Product Management / Agile Certifications
Certified Scrum Product Owner (CSPO)
Professional Scrum Product Owner (PSPO I/II)
APM or PMI product/project certifications
Job Types: Full-time, Permanent
Benefits:
Canteen
Casual dress
Company pension
Employee discount
Enhanced maternity leave
Enhanced paternity leave
Free parking
Health & wellbeing programme
Life insurance
On-site parking
Referral programme
Work Location: Hybrid remote in Chester CH1 6LT
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