Job Description

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AXA - Global Healthcare are looking for a seasoned and results-orientated Senior Product Marketing and Go to Market Executive. Reporting to our Growth Marketing Lead, you'll execute our project-focused product marketing initiatives. You'll be responsible for developing and executing comprehensive GTM plans to drive the success of our project-based products. You'll have a strong understanding of project management, excellent communication skills, and a hands-on mindset. This is a 12-month fixed term contract.



At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least 40% of your week away from home, moving to the majority of your working week from September 2025. Away from home means either attendance at one of our office locations, visiting clients or attending industry events.

What you'll be doing:

Develop and execute product marketing GTM plans for project-based products/services. Collaborate with cross-functional teams to gather insights and create marketing assets. Work closely with product development teams to ensure product alignment with market requirements and customer expectations. Develop marketing collateral, sales tools, and other materials to support product launches and drive customer engagement. Plan and manage the implementation of new product and proposition launches and events. Create compelling messaging and positioning for project-based products. Monitor and report on the performance of project-based product marketing initiatives. Collaborate with communications and sales teams to ensure alignment with sales objectives and customer needs. Manage relationships with internal and external stakeholders, and be a key member of the project working group.

Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we're able to effectively manage interest. Therefore, if you're interested in joining us at AXA, please don't hesitate to apply.



We know that some candidates may be discouraged from applying if they don't meet every requirement. If you're excited by this job and the prospect of working at AXA but you're not sure you tick every box, we'd still encourage you to apply.

What you'll bring:

Demonstrable experience in product marketing or GTM roles, preferably in the insurance/finance industry. Proven track record of developing and executing successful product marketing and GTM plans for project-based products/services. Strong project management experience with the ability to manage multiple projects simultaneously. Understanding of the insurance/finance industry, including market trends, regulatory requirements, and customer needs across different regions. Excellent project management and organizational skills, with the ability to manage multiple initiatives across various regions simultaneously. Strong analytical skills with the ability to use data to make informed decisions and track the effectiveness of campaigns. Experience with adopting brand tone of voice and guidelines.

Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.



As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

What we offer:

At AXA UK, we're appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

Competitive annual salary of up to 39,000 Discretionary company & performance-based bonus Contributory pension scheme (up to 12% employer contributions) Life Assurance (up to 10 x annual salary) Private health cover 25 days annual leave plus Bank Holidays Opportunity to buy up to 5 extra days leave or sell up to 5 days leave Wellbeing services & resources AXA employee discounts

To apply, click on the 'apply for this job' button, you'll then need to log in or create a profile to submit your CV. We're proud to be an Equal Opportunities Employer and don't discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we're proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to ruth.tennant@axa-uk.co.uk.



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Who we are:

Proud to be part of the AXA Group, AXA - Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical check up to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer, for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA and Middle East.


Salary: Up to 39,000 dependent on experience