Job Description

How you'll help us achieve it
We are seeking a Senior Product Marketing Manager to take up a global remit in building up the Product Marketing pillar within Wave. You have the exciting opportunity in this role to influence and help shape the product roadmap of one of Africa's most successful tech startup, and change the lives of millions across the continent
In this role, you'll:

• Partner closely with Global Product and Local Marketing teams to drive growth across our product portfolio via the development of compelling campaigns and co-developing product roadmap.
• Build up a deep understanding of each product line working closely with product managers. In return, you'll share meaningful customer data, local market insights to influence and inform product development strategy overall.
• Bring local marketing teams up to speed on product USPs and launch timing. You'll work together to identify target segments, and deliver on campaigns for new product launches and existing product reputes.
• Identify and analyse product and campaign KPIs to measure campaign performance and in turn inform subsequent initiatives.
• Regularly provide intel on both global and local market competitive landscape to the wider company, with insights on the so-what's and considerations for Wave.
• Coach, mentor, and lead a small local product marketing team in a people leadership role, who will also help you gather local market insights.

Key details

• Location: This is a remote position with occasional travel to our operating countries required.
• This is a permanent position.
• Our salaries are competitive and calculated using a transparent formula. We run performance reviews twice a year and award bonuses to strong performers who have been with the company for more than six months.
• We offer comprehensive health insurance for you and your dependents.
• We support working parents with generous parental leave policies and childcare subsidies.
• We invest in your well-being with gym memberships and fitness class subsidies.
• Airtime reimbursement and other benefits.

Requirements

• 10+ years of experience in marketing or product development role, of which at least 5 years in product marketing in an established tech or fintech company/startup with a structured product marketing unit.
• Experience of working across comprehensive and organised product portfolios where roadmaps are developed thoughtfully and strategically based on franchises and pillars.
• Bachelor's degree in marketing, business, product development, or a related field.
• Deep understanding of the tech product development process, with significant experience in collaborating with product teams in a marketing function.
• Excellent ability to translate technical language into compelling consumer-facing messaging.
• Proven success in having led product campaigns that delivered on and surpassed growth targets to answer unmet needs in the market.
• Strong strategic thinking, coupled with the ability to manage all details of a marketing campaign launch independently.
• Global and big picture thinking, but have the capability to step up your knowledge quickly on understanding local cultures and market landscape, being able to share insights back with global teams.
• Strong analytical skills and well-versed in KPIs and measures of success.
• Passionate about and up to date with tech and product trends, particularly fintech across both global markets and the African continent.
• Strong team player, collaborator, and good interpersonal skills.
• Experienced people leader with excellent leadership skills.
• Flexibility to travel up to 3 times a year to our different operating markets in Africa.
• Languages: Fluent in English and preferably French (written and spoken), though not mandatory.

Preferred Experience:

• Experience in product marketing and working with product teams is a must.
• Familiarity with global tech and fintech markets and customer behaviour, a plus if you know the African market.
• Experience working in multicultural and dynamic environments where you are not afraid to get your hands dirty in the details.

You might be a good fit if you:

• Are comfortable working in high-growth, fast-paced environments with shifting priorities.
• Are independent, comfortable with ambiguity, and ready to help shape your team's function and responsibilities
• Are a self-starter who takes ownership of ambitious targets and delivers results.
• Have a creative mindset and are passionate about tech trends and products
• We are data-driven and thrive on measuring and improving performance metrics.
• Excel at collaboration and cross-functional communication.
• We are passionate about financial inclusion and making a tangible impact in emerging markets.

Skills Required