Senior Publicity Manager Penguin Random House Children's

London, United Kingdom

Job Description


We make books for everyone, because a book can change anyone. Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.

Are you looking for your next step in your publicity career? Are you interested in the latest in children\xe2\x80\x99s authors, brands and media? Do you love sharing stories? Do you know how to connect with audiences?

If so, we have an exciting opportunity for a passionate, strategic and creative Senior Publicity Manager to join our award-winning children\xe2\x80\x99s publishing team.

About PRH Children\xe2\x80\x99s and the PR team

We are the UK\xe2\x80\x99s no.1 children\xe2\x80\x99s publisher, home to Puffin and Ladybird, and some of the most recognised entertainment brands and authors, including: Peppa Pig, Bluey, Peter Rabbit, The Snowman, Eric Carle, Tom Fletcher, Roald Dahl, Jeff Kinney, Adam Kay, Robin Stevens, Nadia Shireen, Ed Vere and Jacqueline Wilson. We also launch talented new rising stars, including: Nathan Bryon, Dapo Adeola, Nazneen Pathak, Tamzin Merchant, Sam Copeland and Manjeet Mann. Our Penguin YA list includes Malorie Blackman, Karen McManus, Phillip Pullman and Jennifer Lynn Barnes.

Our marketing and PR teams are organised into three audience-focussed hubs (across Pre-School, Primary and YA). Joining a team of 15, you will largely work across our Primary Hub and report into the Head of Publicity.

Key responsibilities of the role

The Senior Publicity Manager will largely work within the Primary Hub, leading on publicity campaigns with some of our most successful and high-profile talent. You will be able to plan and implement your own innovative and targeted publicity campaigns which get into the hearts and minds of our consumers for our Primary titles and the Puffin brand.

Detailed responsibilities include:

Independently plan, manage and evaluate consumer facing publicity book campaigns within budget to reach targeted audiences and connect with consumers \xe2\x80\x93 often involving high profile authors

Promote books and authors through social media, digital channels, print and broadcast to ensure coverage and generate sales

Manage all aspects of author events and tours including event creation, schedules and stakeholder management whether this be a book festival appearance, schools tour, book shop signing, retailer dinner or a media showcase.

Global campaign management, where relevant, including coordinating international press requests for group companies

Establish and maintain strong external relationships, with consumer media, trade media, key influencers and networks within the industry

Develop relationships with and provide a high level of author and agent care at all times

Liaise regularly with and build relationships with internal departments across the division, in order to plan, implement and evaluate effective campaigns

Actively research the marketplace and readership across the Primary Hub to maintain excellent awareness of trends and to identify and engage with target audiences

Deputise for the Head of Publicity, attending key meetings when necessary

Create and write a variety of press materials

Support with Acquisition meetings and pitches as required

Undertake special projects (e.g. delegated by the Publicity Director or MD such as charity liaison and new initiatives)

This role will also include line management of two Press Officers.

What you\xe2\x80\x99ll bring

You don\xe2\x80\x99t need to have worked in publishing before to be considered for this role, but a passion to work with children\xe2\x80\x99s brands is essential. Perhaps you\xe2\x80\x99ve worked in entertainment or media PR previously, or in a PR agency \xe2\x80\x93 whatever your PR background, we\xe2\x80\x99d like to hear from you if you:

Have a keen interest in the UK children\xe2\x80\x99s book market

Are a creative individual who isn\xe2\x80\x99t afraid to think outside of the box

Are a proven project manager who has the ability to multitask and handle competing priorities with strong personal organisation and time management skills

Have excellent communication skills and are confident with pitching and presenting

Have proven publicity management experience, especially working with high-profile talent

Are able to generate multi-channel campaigns, on and offline, with innovative, digital content at their heart

Are a team player but can work autonomously using initiative

If this sounds like you and you\xe2\x80\x99re ready for the challenge, please apply with your CV and Cover Letter by midnight on Thursday 24th August 2023.

As part of your cover letter, please tell us in no more than 250 words about a social and digital first publicity campaign that has caught your attention. What did you like about it, and what impact did it have?

What you can expect from us

Salary: From \xc2\xa340,000 depending on how your skills and experience align to the role, plus bonus and benefits

Our hybrid working approach

While our offices are places for you to connect, collaborate and celebrate with colleagues, having flexibility about where you work is just as important for doing your best work and for your wellbeing. So, we don\xe2\x80\x99t have a one-size-fits-all approach when it comes to how we work across Penguin Random House UK. For this role with the Children\xe2\x80\x99s team, there are some meetings and activities that you will need to attend in person, at our offices in London. The team are working to be three days a week in the office (not on set days) and outside of these moments, you can choose to work remotely.

Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:

  • 27 days paid holiday entitlement in year one (plus bank holidays), increasing a day each year up to 30 days
  • Medical cover
  • Life assurance
  • Cycle to Work scheme
  • Discounted gym membership
  • Generous pension scheme
  • Summer working hours (role dependent)
  • Volunteering policy and charity matching
  • Employee Assistance programme
  • Mentoring programme
  • Extended gender neutral parental leave
  • Access to books and eBooks across Penguin Random House UK
  • Each site has trained mental health first aiders
  • We plant a tree for every new employee to our business
Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.

As a Disability Confident Committed organisation, we\'re part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can\'t take all eligible candidates to interview. We want to make sure disabled applicants can be their best at each step of the recruitment journey. If you need adjustments during the application process, we encourage you to get in touch with us at . Remember, you only need to share what you are comfortable to for us to support your adjustment request. Find out more about our approach here:

We partner with The Book Trade Charity, who provide financial assistance for people looking to get into the publishing industry; you can find more information and talk directly here:

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

Company: Penguin Books Limited

Country: United Kingdom

State/Region: London

City: London

Postal Code: SW11

Job ID: 262885

Penguin Books

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Job Detail

  • Job Id
    JD2980145
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    £40000 per year
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned