Job Description

As Human8 transforms from a research-led organization into a true marketing insights consultancy, this role is at the forefront of that evolution. The Senior Research Director is not just a leader of clients or projects - you are a catalyst for change, shaping how we partner with clients and how we deliver impact.

You operate at the intersection of

human understanding, marketing expertise, and strategic foresight

, turning insights into bold actions that redefine brands and experiences. Your mission is to

lead the shift from data delivery to strategic activation

, embedding consultancy principles into every engagement.

Externally, you are the trusted advisor who reframes client challenges, inspires confidence, and co-creates solutions that accelerate growth. Internally, you champion our transformation - mentoring talent, advancing methodologies, and fostering a culture of curiosity, collaboration, and continuous learning. You ensure Human8's promise of

Human Spark

shines through in an AI-driven world, combining empathy and creativity with cutting-edge tools to deliver undeniable commercial impact.



Kindly note that we have an office London and Manchester, and will be accepting applicants from either location.
Key Responsibilities

Strategic Insight Activation & Storytelling

Design and select optimal methodologies (phases, methods, sample) to address core business objectives and test hypotheses. Uncover the deeper truth by going beyond the brief to identify unstated client needs, question assumptions, and pinpoint the real business challenges. Synthesize complex data and integrate findings from multiple sources (qualitative, quantitative, cultural) to identify powerful patterns, trends, and "what's next" implications. Craft compelling narratives by transforming data into boardroom-ready, insight-driven stories for both foundational ("Now") and forward-looking ("Wow") stages that inspire action. Build client capabilities and develop actionable toolkits, playbooks, and strategic road maps to guide ongoing client marketing decision-making.

Client Consulting & Commercial Growth

Drive commercial outcomes by identifying, creating, and converting opportunities to grow existing and new client revenue at target margins. Act as a trusted advisor and manage senior client relationships, setting strategic direction, managing scope, and ensuring exceptional delivery satisfaction. Lead strategic workshops by designing and facilitating AI-assisted client workshops across Innovation, Brand, and Experience to unlock new value. Deliver actionable foresight and synthesize complex information to provide clear, memorable implications and strategic "how to win" recommendations grounded in commercial reality.

Practice Leadership & Business Impact

Inspire, coach, and develop a team of insights professionals into future strategic consultants. Champion excellence and innovation by guiding project teams, setting research direction, and ensuring the highest quality of delivery across all engagements. Shape the future of the practice and contribute to our market-facing thought leadership and drive the evolution of our consultancy offerings and internal culture.

Commercial & Strategic Acumen

Demonstrated expertise in applying knowledge across key marketing domains: Brand Strategy, Experience Design, Innovation, and Segmentation to deliver client value. Ability to leverage deep understanding of client-specific context, competitive landscapes, and sector dynamics to inform all strategic recommendations.

Technical & Analytical Expertise

Proficiency in leveraging advanced tools, including AI-assisted analysis and our proprietary canvases, to drive efficiency and uncover deeper meaning. Mastery in designing and managing engaging digital qualitative platforms, including online communities and asynchronous activities.

Understanding Human Behavior

Deep, applied knowledge of behavioral science principles, social influence, and cultural context to uncover the "why" behind consumer actions and provide richer, more predictive insights.
Skills, Knowledge & Expertise


We are seeking candidates with approximately 10 years of professional experience in relevant roles. We value a strong foundation in understanding human behavior and applying structured thinking to complex problems, typically developed through a degree in a relevant field (such as Social Sciences, Psychology, or Business) or equivalent practical experience. Advanced study or a Master's degree is a plus.

Strategic Vision & Commercial Acumen:

Ability to translate insights into forward-looking strategies that drive measurable business impact. Deep understanding of marketing domains (Brand, Experience, Innovation, Segmentation) and commercial realities.

Critical Thinking & Problem Framing:

Skilled at reframing briefs, questioning assumptions, and diagnosing unstated client needs to uncover the true business challenge.

Executive Storytelling & Influence:

Expertise in crafting compelling, boardroom-ready narratives and visualizations that inspire action and secure stakeholder buy-in.

Insight Synthesis & Activation:

Proficiency in integrating complex, multi-source data (qualitative, quantitative, cultural) into clear implications and actionable roadmaps, toolkits, playbooks, and marketing assets.

Client Leadership & Collaboration:

Proven ability to act as a trusted advisor, lead strategic workshops, and foster co-creation with clients and cross-functional teams to unlock new value.

People Leadership & Learning Culture:

Experience in mentoring and inspiring teams, modeling curiosity and continuous learning, and embedding a culture of growth and innovation.

Technical & AI Comfort:

Knowledge of advanced tools, including AI-assisted analysis, proprietary canvases, and digital qualitative platforms, to enhance efficiency and insight depth.

Human-Centric Mindset & Behavioral Science:

Deep applied knowledge of behavioral science principles, cultural context, and empathy-driven approaches to uncover the "why" behind consumer behavior and build authentic connections. Job Benefits


You will work alongside great people to define the future of the industry, not just adapt to it. You will master the intersection of deep human empathy and cutting-edge technology. You will have the autonomy and accountability to identify opportunities, grow client revenue, and see your recommendations directly accelerate client growth. About Human8


We're Human8, the human-driven consultancy, that connects brands with people and culture to drive positive change.



Human8 is the coming-together of 10 game-changing agencies from around the world: InSites Consulting, Direction First, Columinate, eyeka, Join the Dots, ABN Impact, Answer Global, Space Doctors, Gongos, and Happy Thinking People.



We unite a creative, smart and ambitious group of +900 people across 23 locations under one vision: making brands more human by better understanding people and culture, empowering brands to take action, and enhancing the lives of the people they serve.

Department

Client Teams

Employment Type

Permanent - Full Time

Location

Manchester

Workplace type

Hybrid