Job Description

What you'll be doing?

Supporting the business and our divisional offices, our Head Office functions cover all departments from our Executive Board through to our support functions such as Group Design and Technical, HR, Health and Safety, IT, Sales and Marketing, Commercial, Procurement, Group Finance, Corporate Affairs, as well as Legal and Company Secretariat. We also have a specialised function - Barratt Partnerships.

While the work varies from team to team, our key requirements don't: you must be well organised, extremely helpful and resourceful, and able to use your initiative. You'll understand that what you do is important, and impacts on your team, the department, and the wider business.

Reporting to the Insights and Analytics Manager you will be responsible for delivering key analysis to enhance understanding of business performance in the area of 'Customer' (Marketing, Sales and Care) and guide strategic decision-making, This includes implementing a robust measurement framework to assess performance, supporting the implementation of a holistic test and learn roadmap as well we ensuring the effective activation of customer data.

You will be expected to:


Leadership, Management and Strategy:


Support the implementation of a measurement framework to help teams to understand incrementality and ROI, this includes working with teams to establish measurements protocols and overseeing the translation and execution of the framework within the function, driving best practice. Support the implementation of the test and learn roadmap, this includes working with the Omnichannel team to set up new experiments and analysing testing data to generate actionable insights. Support projects to implement changes to business processes that integrate data insights into sales, marketing, customer care strategies and operations. Regularly align with GDO and IT teams to drive alignment in Customer Data management and reporting, ensuring all initiatives are joined up. Work with Forecasting, planning and Analysis (FP&A) to deploy tactical analysis identified from more strategic initiatives. Keep informed on the latest industry trends and capabilities of existing applications used such as CDP, Real time marketing,

Insights, Analytics and Reporting:


Conduct analysis to investigate specific hypotheses related to marketing activity and performance, this includes generating meaningful insights, and compiling findings into detailed reports that clearly articulate insights and recommendations. Present data-driven insights and recommendations to Teams, articulating how recommendations add value or improve performance. Contribute to the development of data-driven marketing strategies, providing insights and recommendations to support the creation of effective marketing strategies. Support the definition of use cases and embedding of Single View of Customer into business process to the adoption of insights and models built as part of SVOC into marketing and operations. Support the GDO to deliver reports and dashboards to understand campaign and channel performance, this includes working with Marketing Teams to identify reporting requirements, communicating requirements to the GDO and supporting the set up of new data feeds.

Data Management and Security:


Work with the Group Data Office (GDO) to ensure the Customer Data Platform (CDP) is fit for purpose, communicating Marketing requirements. Support the Insights and Analytics Manager to deliver initiatives that ensure the effective use and activation of customer data across Marketing activity. Provide ad hoc support to Marketing teams for the setup and activation of customer segmentation for marketing campaigns. Monitor the use of customer data by Marketing, sales and care Teams, leading initiatives to drive data protection best practices.

What you'll need?

To be successful in the role, we are looking for:
Experienced professional with 4+ years in a marketing analytics role. Strong understanding of marketing methodologies, performance measurement, and metrics. Good understanding of data visualisation tools like Power BI. Proficient in data analysis methodologies. Ability to convert technical outputs into engaging presentations with a clear narrative and actionable recommendations. Knowledge of data governance, quality assurance, and best practices for data integrity.

Our Company and Benefits

We've been nationally recognised as a 5 star housebuilder since 2010 for supplying high-quality homes for all generations. That's more than any other major housebuilder. It's because we combine the brightest minds, the latest technology, and a genuine commitment to putting customers first. We want the best people in the industry to help us shape the future of building. We have tailored opportunities for apprentices, graduates, experienced professionals and ex-Armed Forces personnel to come and help us stay one step ahead, and build the homes that Britain needs.



Barratt adopts a hybrid way of working which assumes that where roles allow, our office-based colleagues divide their time between working in the office, on our construction sites and sales offices, and working from home, as the role dictates. We recognise the many benefits that an effective hybrid working culture brings to both the Company and our colleagues.



We are building an organisation where anyone with drive and talent can pursue the career they want. We are building a culture where anyone, regardless of gender, race, age, sexuality, disability, background or any other characteristic, can progress and be proud to work for us.


As part of working for Barratt Redrow PLC and specifically for this role we offer:
Competitive Salary Competitive Bonus Scheme Private Medical Cover - Single Cover Annual Medical Health Assessment 26 days' holiday (increase by 1 day for every 3 years' continuous service up to 29 days) Choice of Flexible Benefits * Enhanced Family Friendly Policies