Job Description

About Brackenwood Windows Ltd

Brackenwood is one of the South's leading independent window, door and conservatory installers. Established nearly 40 years ago, we are deeply committed to quality, customer experience and innovation. As digital channels become increasingly important to our growth, we are investing in a dedicated in-house SEO specialist to take full ownership of our online visibility and performance.

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The Role

We are seeking a highly capable, data-driven Senior SEO & Digital Performance Manager to take full responsibility for our organic search strategy, technical site health, content optimisation and ongoing website performance.

This is not an agency-coordination role -- this is a hands-on position for someone who can audit, fix, optimise, plan and continuously improve SEO in-house, working directly alongside the CEO and Marketing Manager.

You will manage:

our SEO roadmap, our site audits and technical fixes, content and schema optimisation, local SEO for all Brackenwood service areas, tracking, reporting, and ROI demonstration, evaluation of agency performance (when used).
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Key Responsibilities

Technical SEO

Perform full technical audits using Semrush (our primary tool), Google Search Console, GTMetrix, and Pagespeed Insights. Improve Core Web Vitals on both mobile and desktop (LCP, CLS, TTFB). Identify and resolve crawl issues, broken links, redirect loops, orphaned pages and indexation inconsistencies. Optimise site architecture, URL structure, sitemap logic and internal linking.
On-Page & Content SEO

Rewrite or optimise metadata (titles, meta descriptions, headings and schema). Remove or repurpose duplicate/orphaned pages (including legacy location pages). Create keyword-led, conversion-driven landing pages for products, services and service areas. Build and maintain a monthly content schedule (blogs, guides, FAQs, videos).
Schema & Structured Data

Maintain and enhance structured data (FAQPage, Product, Service, LocalBusiness and WebPage schema). Implement schema consistently across new and legacy pages.
Local SEO

Manage and optimise citations and directory listings (BrightLocal, Semrush Local). Maintain and improve Google Business Profiles across all service regions.
Backlink & Authority Building

Conduct ongoing backlink audits, identify toxic or low-quality domains, and coordinate disavow processes. Develop a legitimate authority-building strategy (PR outreach, trusted directories, industry publications).
Analytics & Reporting

Track and report on visibility, impressions, keyword performance, organic traffic and conversions. Build monthly dashboards for senior leadership. Provide evidence-based recommendations to support continuous improvement.
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Required Skills & Experience

Essential

Minimum 3 years proven hands-on SEO experience (client-side or agency). Demonstrable ability to improve organic traffic and visibility for multi-page websites. Strong knowledge of Semrush -- including Site Audit, Keyword Gap, Backlink Audit, Position Tracking and On-Page SEO. Competence with Google Search Console, Google Analytics 4, Screaming Frog, and schema markup tools. Understanding of Core Web Vitals and technical performance fundamentals. Very strong analytical skills -- able to interpret data and turn it into clear actions. Experience resolving large numbers of technical SEO issues (errors, warnings, notices).
Desirable

Experience in home-improvement, retail, construction, or multi-location businesses. Familiarity with WordPress CMS (particularly Divi or similar frameworks). Experience using automation tools (OTTO SEO, Surfer, Yoast, RankMath, etc.). Understanding of CRO (conversion rate optimisation).
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What We Offer

Competitive salary and bonus potential. Hybrid working model after onboarding. Autonomy to build and run Brackenwood's entire SEO strategy. Investment in your tools and development. Supportive senior leadership who value data, clarity and transparency. Opportunity to make a measurable impact on a long-established brand.
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How to Apply

Please send your CV and a short portfolio of SEO achievements (traffic wins, before/after vis charts, technical fixes or content projects) to ceo@brackenwood.com.

Job Type: Full-time

Pay: 40,000.00-60,000.00 per year

Work Location: Hybrid remote in Basingstoke RG22 4AT