Job Description

Role & Responsibilities

Social Media Management

Support marketing team with talent management for campaign shoots and social media
Establish a strategic approach to social media content that aligns with the Dr Rasha Clinic brand but is adapted to the culture, trends and social platforms used

Create regular content and copy in brand voice across all platforms Post across social media channels and implement social media strategy and plan Analyse weekly and monthly the performance of each social media channel and report to the CEO, highlighting areas to develop the social media where possible. Maintain an open dialogue with team members including doctors and practitioners to create relevant content. Research and create lists of hashtags that will work with algorithms to improve brand awareness and discovery on social media platforms Own social activation & content strategy in line with brand calendar Inventing the big social idea & hook as part of the wider campaign and media plan Identifying the right talent for campaigns (new faces & key VIP drivers) - creation of brand tribes Create content for advocacy/social only campaigns & boosting best content on paid media Driving performance of share of voice on social and reporting monthly Regularly review and keep on top of social media trends and breaking news within the aesthetic industry that could affect brand identity or marketing

Brand management

Manage and work with Dr Rasha clinic PR company Own relationships with talent & agents -Identifying right talent Build a bold commerce strategy for Dr Rasha Skincare identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems Build, lead and execute the annual brand plan, implement new plans while driving growth aligned with the overall brand strategy Work with the director to ensure we have bespoke brand plans for our skincare products, to ensure acceleration and growth across our full portfolio Collect and analyse product performance, consumer / market insights and competitor activities in order to make informed recommendations to management. Scope and size new launches, ensuring the right price point for our product brand and aesthetic market while considering the P&L Work closely with the digital marketing manager to ensure all PR and online opportunities are maximized Day to day portfolio catalogue management: Managing artwork and creatives. Planning, attending and presenting at internal & external meetings, such as retailer meetings and conference days to energise the audience behind our plans and vision

Key Skills

You have skills relating to influencer expertise, social content creation, filming and social platform expertise- such as reporting, new formats and managing talents Passion for sharing socially relevant information Ability to show evidence of working in a fast paced and demanding workplace Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required Proficient at creating and maintaining an authentic brand voice across branded social. media platforms Understanding of social media management and analytics tools entrepreneurial mindset - autonomy, strategic thinking and collaboration are critical to drive our brand Vision - able to create and develop strong brand visions and action plans, taking the lead on motivating the wider business presentation skills, able to influence and inspire any audience Self-motivation and strong organisation skills to be able to work autonomously

Required Experience

At least 5 years' experience in a social media/content creator role Strong knowledge of the social media landscape and trends across aesthetics Excellent verbal, written and interpersonal communication skills Experience of working with Instagram, Facebook, TikTok and Snapchat Experience in content creation that generates leads and/or online bookings Confidence to pitch ideas, think creatively and identify/solve problems Running organic campaigns for offers/events Experience in using Canva & Adobe Video Editing for content creation Strong organisational skills and ability to manager several tasks simultaneously Experience in social media monitoring, reporting and analytics Knowledgeable in aesthetic treatments such as dermal fillers and laser therapies Have a background in arts or a portfolio of previous artistic work Experience in launching products - from sizing to market: with a 360 consumer-centric viewpoint Digital orientation - to grow awareness and engagement online across multiple platforms
Job Type: Full-time

Pay: 40,000.00-50,000.00 per year

Benefits:

Additional leave Company pension Employee discount Store discount Work from home
Schedule:

Monday to Friday
Work Location: Hybrid remote in London SW3 1EX