Job Description

As a

Senior Specialist, CRM Communications

, you will be instrumental in implementing and optimising our CRM plans to enhance member engagement, loyalty and lifetime value. You will collaborate with colleagues across CRM Propositions and the LEGO CRM Hub to execute campaigns, manage customer data, and analyse the effectiveness of our CRM initiatives.

Please note:

This role is based in our London HUB, and we offer a hybrid working model, which includes 3 days in the office and 2 days working from home.

Core Responsibilities

Support the planning and lead the execution of CRM campaigns to maximise member experience. Manage the communications of the CRM campaign process - including creative, copy, optimising content . Coordinate with cross-functional teams to integrate CRM campaigns with other membership and marketing initiatives. Help develop to personalis ation at scale through personalised content. Monitor the performance of CRM campaigns provide recommendations for improvements on content . Help to conduct A/B testing to optimise and refine CRM content . Stay up-to-date with the latest CRM trends and best practices.

Do you have what it takes?

Solid experience in CRM, marketing, or a related field, preferably within membership and/or personalisation . Knowledge of CRM systems, database marketing, and customer segmentation (ideally Salesforce) . Experience in content and project management tools, (FIGMA and JIRA preferred) Proficient in the use of Microsoft Office, especially Excel, and experience with marketing tools. Excellent organisational and project management skills. Effective communicator with a team-player attitude. Detail-oriented with an ability to multitask and meet tight deadlines. As a CRM Communication Senior Specialist you will be instrumental in implementing and optimi s ing our CRM plans to enhance member engagement , loyalty and lifetime value . You will collaborate with colleagues across CRM Propositions and the LEGO CRM Hub to execute campaigns, manage customer data, and analyse the effectiveness of our CRM initiatives.


Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave

- We offer enhanced paid leave options for those important times.

Insurances

- All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

- We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

- We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace

- When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.


Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.


The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.


The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.


Thank you for sharing our global commitment to Children's Rights.


Just imagine building your dream career.


Then make it real.

Join the LEGO team today.