Job Description

Role Purpose

To lead the development and delivery of customer marketing plans across the UK off-trade (multiples, convenience, wholesale, ecomm) and international export markets. This role ensures the Keystone Brewing Group portfolio is strategically activated in-store, online, and through global distributors, driving brand visibility, rate of sale, and market expansion.

Accountability

Own the end-to-end trade marketing strategy for UK off-trade and export channels

Work closely with sales leads to plan and execute customer-specific campaigns

Lead the development of retail toolkits, shopper marketing plans, and customer sell-in materials

Brief the design team and agency partners to deliver tailored assets per channel

Track campaign effectiveness and support trade promotion planning and review

Adapt brand campaigns to fit international distributor and retail formats

Support forecasting and commercial planning with customer marketing insight

Skills

Strong project and stakeholder management

Excellent PowerPoint, Excel, and presentation-building skills

Ability to brief creative and manage third-party suppliers

Understanding of UK retail mechanics and export requirements

Commercially minded with attention to ROI and budget discipline

Key competencies

Strategic planning and execution

Trade customer focus

Collaboration and cross-functional leadership

Innovation and solution-driven mindset

Market awareness (domestic and international)

Experience

Essential

4+ years in off-trade or FMCG trade marketing

Experience working with grocery multiples, convenience, or wholesale accounts

Comfortable leading campaigns

Desirable

Beer, cider, or alcohol category experience

Exposure to export markets and distributor-led brand support

Familiarity with sales portals, CRM tools, and campaign tracking

Formal marketing qualification

Job Type: Full-time

Pay: 38,000.00-48,000.00 per year

Benefits:

Company pension On-site parking
Work Location: Hybrid remote in Ripon HG4 4EN