Job Description

OVERVIEW:

Are you ready to lead the next evolution in organic discovery?



We're looking for an ambitious

SEO & Content Manager

to take the reins of our SEO & Content strategy and drive forward Gymshark's visibility across

traditional search, AI-powered discovery, and social search

. This is more than just a management role, it's a chance to shape how millions of people discover Gymshark.

WHAT YOU'LL BE DOING:

In this role, you'll

lead a high-performing team

spanning Technical SEO, SEO Content, and our owned editorial platform,

Gymshark Central

. You'll work cross-functionally across the business, championing SEO and content innovation, aligning with wider marketing strategies, and ensuring we're consistently ahead of the curve.

Develop and execute multi-channel SEO & Content strategies

to grow visibility across traditional search (Google, Bing), AI-powered platforms (LLMs, AI Overviews), and social search (TikTok, Instagram, YouTube, Pinterest).

Own forecasting and performance reporting

, providing clear KPIs, strategic direction, and actionable insights for senior leadership.

Champion innovation

with a test-and-learn mindset, ensuring the SEO & Content strategy evolves with emerging trends and platforms.

Lead cross-functional collaboration

, partnering with Social, Tech, Product, and Marketing teams to align on shared objectives and drive organic growth.

Oversee App Store Optimization (ASO)

for both training and e-commerce apps, including research, content creation, and performance reporting.

Manage key external relationships

with partners and tool providers, ensuring alignment with strategic goals and staying ahead of industry innovation.

Drive team performance and development

, ensuring deadlines are met, strategic objectives are supported, and the team continues to grow both personally and professionally.

Stay ahead of SEO and content industry trends

, championing the role of organic discovery across the business.

WHAT YOU'LL NEED:

Essential Criteria:

Experience in SEO or organic discovery, ideally within the ecommerce sector. Experience executing onsite and offsite SEO strategies. Informed and curious about AI (LLMs, AI Overviews, conversational AI) and social search. Confident using Google Analytics, Google Search Console and Google Keyword Planner. Experience using key SEO performance tools, including but not limited to Ahrefs, Screaming Frog, SEOMonitor. Strong data analysis skills and a confident Excel user. Demonstrable ability to launch projects and work as a team. Confidence in presenting findings to the team. Ability to communicate clearly and concisely with a range of audiences. Strong communication skills (written and verbal). Ability to collaborate with key stakeholders and drive SEO & Content performance forward for Gymshark.

WHAT YOU COULD ALSO HAVE:

Experience planning ASO strategies. Experience working with freelance and outsourced content writers/contributors. An understanding and appreciation for the wider marketing funnel and how channels work together for success. Willing to challenge and be challenged. Willingness to give and receive effective feedback.




This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ, Solihull, UK.

CLOSING DATE: Tuesday 5th August 2025

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We're an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We're committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. If you'd like to request a reasonable adjustment please email talent@gymshark.com.

ABOUT US.

We're here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up - for themselves - to be their physical or mental best, whatever that means for them. It's what we want for our community, and our team. A team that's growing rapidly around the world. A collective of talented individuals working together to invent Gymshark's future. Our plans are ambitious, and we're looking for people who want to join us for the ride - our growth will be your growth.

THE PERKS.

Competitive 'Win Together, Lose Together' Bonus

Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!

25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.

A truly Flexible Working Culture

A collaborative, creative and inspiring working environment

Employer pension contributions up to 7%

Life Assurance at four times your basic salary

50% Gymshark Discount

Gymshark Gift Card for each year of service

Financial, Physical and Mental Wellbeing Support

Great Training and Learning Resources

Choice of hardware and access to the best software

Paid time off when you're physically and mentally unwell

Very Generous Family Leave package - we support you extending your family

Refuel - Healthy fresh food at GSHQ

??? Lifting Club (LC) Gym Membership

Free monthly massages

Beauty and Barber facilities

Free on-site parking