Job Description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Who we are
We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands.
We craft creative design concepts, affiliate marketing and conversion optimisation.

We supports many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.
Who we're looking for
We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. Every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As an SEO Content Specialist you'll be supporting the delivery of high-quality, optimised written content across Betway's website, blog and in-app platforms. This will help us excel at increasing organic visibility, driving targeted traffic and improving search engine rankings to stay ahead of the game.
What you'll be doing
As part of your role, your responsibilities will include:Use regular planning sessions to develop new content ideas and wider campaigns around major sporting events. Plan and produce editorial content including betting articles, informational guides, interviews and other series that support the wider business goals. Conduct SEO research to identify relevant keywords, article topics and opportunities to drive organic traffic. Work with social media teams to ensure written content is being delivered as effectively as possible across Betway's social channels and in-app content platforms. Edit and publish content from brand ambassadors and external contributors, and ensure consistent formatting and tone of voice. Work with Country teams, the wider SEO team and external agencies to ensure best practice is being followed on foreign-language blogs. Communicate with other internal stakeholders (Brand, Sponsorship, CRM, Compliance) to ensure all editorial content works alongside the targets of the wider business. Help compile monthly reports and quarterly business reviews containing KPIs across all internal content. Monitor the latest trends and developments in the sports betting industry to generate fresh and relevant content ideas. Stay up-to-date with Google algorithm changes and other SEO updates and adapt content strategies accordingly to maintain search visibility and rankings. Promote SEO awareness and best practice across the business Consult with internal stakeholders and build effective working relationships.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.
Essential skills you'll bring to the table
The necessary skills that we require for this role include:A proven track record in sports journalism and digital content production An encyclopaedic knowledge of sport and an interest in betting Digital Marketing and SEO expertise Experience with Content Management Systems (such as WordPress) Excellent planning and organisational skills A great communicator with outstanding writing ability Strong attention to detail, copy editing experience

Desirable skills you've got up your sleeve
It would be great if you also have some of the following skills:Understanding of Google Analytics and Search Console Experience with SEO tools such as SEMRush and Ahrefs In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:Adaptability Ownership and accountability Initiating action Resilience Team orientation Integrity Innovation

What you'll get back
We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:We're dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career. Your hard work and achievements won't go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential. Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from. + Life Assurance & Income Protection
+ Cycle to Work
+ Retail discounts


Be part of that Superclass feeling.
At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It's all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.Game on! Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.*
Shortlisted candidates may need to complete an assessment.*


This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.The perfect place to work, play and grow!