Job Description

Job Title:

SEO Content Writer

Location:

Hybrid (with 3 days in phs Caerphilly office)

Job Summary

We are seeking a talented and results-driven SEO Content Writer to join our growing Marketing team. As a key member of the Marketing team and working closely with our Content and Digital team, the SEO Content Writer will be responsible for creating engaging, informative, and search-optimised content that drives traffic, boosts rankings, and supports our wider SEO and marketing objectives across the phs brand portfolio.

Key Responsibilities

Conduct keyword research and apply SEO best practices to maximise organic visibility. Create high-quality, original content for blog posts, landing pages, and knowledge articles across phs brands. Optimise existing content to improve SEO performance, readability, and engagement. Collaborate with the SEO and content teams to align output with campaign and business goals. Maintain consistent brand tone, voice, and messaging across all content. Develop and manage a content calendar informed by SEO priorities and seasonal trends. Implement on-page SEO techniques including internal linking, meta descriptions, headers, and image optimisation. Monitor content performance using tools like Google Analytics and Google Search Console to identify opportunities for improvement.

Measures of success:

Growth in organic traffic. Increase in keyword rankings (top 10 and top 3 positions). Improvements in on-page engagement (time on page, bounce rate). CTR from organic search results. Content delivered on time and aligned with content calendar.

Requirements:

Proven experience as an SEO Content Writer, or similar role. Exceptional written and editing skills with a strong grasp of grammar, tone, and audience targeting. Experience with SEO tools such as SEMrush, Google Analytics and Google Search Console. Solid understanding of keyword intent and on-page SEO best practices. Familiarity with content management systems. Experience with Umbraco is a plus. Strong research skills, attention to detail, and the ability to work independently under tight deadlines. * Understanding of B2B content strategy and best practices for engaging business audiences.