Job Description

VACANCY NUMBER

VN921


EMPLOYMENT TYPE

Permanent


LOCATION

Scotland


JOB DETAILS

THE BUSINESS

AAB is a tech-enabled business critical services group providing audit and accounting, tax, payroll and HR, outsourcing and advisory solutions globally. We help our clients manage the critical elements of their business - its people and its finances - by providing resources and technology that ensure things run smoothly no matter what hurdles they encounter.

THE TEAM

At AAB we pride ourselves on providing everyone with an inspiring career opportunity. Our culture keeps the layers simple and the relationship personal. We know that our success is down to one thing, our people, and we make sure looking after our people is at the heart of everything we do.



Does AAB sound like a good fit for you? We currently have an opening for a SEO Copywriter to join our Marketing team.

THE ROLE

SEO Copywriter - Scotland

Job Overview

We're looking for a talented SEO Copywriter to join our dynamic, fast-paced team. Reporting directly to the Digital Marketing Manager, you'll work closely with colleagues across marketing, events and business development, ensuring cohesive strategies and shared goals. This role involves creating optimised, conversion-focused content that strengthens our online visibility, supports paid campaign performance, and keeps our websites fresh, accurate, and engaging.

This role is perfect for someone who blends creativity with analytical thinking - understanding not just how to write for people, but also how to write for search. This is an opportunity to contribute to a hardworking and collaborative environment, delivering on ambitious marketing initiatives with a supportive team.

Key Responsibilities

Content Planning & Creation

Write SEO-optimised copy for service pages, sector pages, blogs, and landing pages. You will build content around keyword maps, search intent, and topical clusters, ensuring each piece is aligned with our SEO strategy and brand tone.

Content Refresh & Expansion

Continuously refine and expand existing website content to strengthen keyword alignment and improve discoverability. You'll use SEO insights to prioritise updates that enhance clarity, relevance, and engagement across key service and sector pages.

AI Overview & ChatGPT Optimisation

Adapt content to appear in AI Overviews, featured snippets, and conversational search results. You'll incorporate target questions, semantic keywords, and natural phrasing to maximise our visibility in emerging AI search formats.

Conversion Copywriting (CRO Alignment)

Apply conversion-focused writing techniques -- including clear CTAs, persuasive headlines, and benefit-driven messaging -- to improve engagement and conversion rates. You'll use insights from GA4 and PPC data to strengthen messaging and landing page performance.

Thought Leadership & Blog Content

Create compelling, keyword-aligned articles that build topical authority and support backlink opportunities. Collaborating with subject matter experts across the business, you'll turn complex insights into clear, engaging, and shareable content that reinforces our expertise.

Re-engagement & Lead Nurturing Content

Produce content that re-engages existing audiences and supports lead nurturing, including reactivation blogs, case study summaries, and email copy. Your work will help strengthen client relationships, encourage repeat engagement, and drive qualified leads through the funnel.

Qualifications, Skills & Experience

A Minimum of 3 years experience in SEO Copywriting, ideally in a B2B or professional services environment Strong understanding of keyword intent, on-page optimisation and content structure for SEO Excellent writing, editing and proofreading skills Ability to create content that balances SEO performance with brand tone and conversion goals. A proactive, results-driven mindset with excellent problem-solving abilities. Detail oriented with strong organisational skills. Excellent communication and interpersonal skills. Proficient use of Knowledge of MS Office packages and Teams.

Preferred Skills

Experience working in a fast-paced/growth environment. Experience of using the following marketing platforms ranging from WordPress, SEMrush and HubSpot are desired but not essential. Ability to engage with a range of stakeholders and team members. A proactive and positive attitude to problem solving and the ability to work independently as well as part of a team.



At AAB you will have tremendous opportunities that will meet your career aspirations, working in a progressive, energetic and stimulating environment alongside supportive and engaging professional teammates.



AAB Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Disclaimer

Unsolicited CVs sent to AAB by Recruitment Agencies will not be accepted for this position. AAB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.




SALARY

Competitive