Job Description

SEO Executive & Copywriter

Location:

Telford

Salary:

26,000 - 32,000 (depending on experience)

About Us

Wolverson Fitness is one of the UK's leading gym equipment suppliers, trusted by independent gyms and the HYROX community. With a strong reputation for quality and innovation, we're now looking to expand our digital marketing team as we continue to grow.

The Role

We are seeking a motivated

SEO Executive & Copywriter

to join our in-house marketing team. You'll be working closely with the Marketing Manager, Digital Designer, and our Digital Agency to drive organic growth through effective SEO strategies and high-quality content creation.

This role is ideal for someone with a passion for fitness and strength training, combined with proven SEO experience. An interest in the fitness industry is highly sought after, as you'll be helping us speak authentically to our community.

Key Responsibilities:

Assist with SEO audits and technical reviews of client websites Conduct keyword research to inform content strategy and on-page optimisation Write catchy social media captions, blog posts, product copy and email copy Optimise existing website content and metadata in line with SEO best practices Support technical SEO implementation (e.g. internal linking, crawlability, indexing, site speed) Carry out competitor and SERP analysis to identify opportunities Set up and optimise Google Business Profiles Create performance reports using tools such as Google Analytics, Search Console, SEMrush, and Screaming Frog Collaborate with content writers and developers to ensure recommendations are implemented Stay up to date with SEO trends, algorithm updates, and best practices

What we're looking for:

2-5 years' experience in an SEO role within an agency or another SEO position A good understanding of both technical SEO and content/on-page optimisation An interest in B2B marketing and an understanding of how it differs from B2C Familiarity with platforms such as Google Analytics, Search Console, and SEMrush A basic understanding of HTML/CSS and how websites are structured Experience with Shopify Strong attention to detail and a proactive, can-do attitude Ability to manage multiple tasks and deadlines in a fast-paced environment Good copywriting and communication skills, particularly for business audiences Organised, motivated, and comfortable working across multiple client accounts
Job Type: Full-time

Pay: 26,000.00-32,000.00 per year

Benefits:

Company pension Employee discount Free parking On-site parking
Work Location: In person