Job Description

Position:

SEO Link Builder & Marketing Expert

Location:

Cardiff (Hybrid: 3 days in-office, 2 days remote)

Salary:

50,000 per annum

About Walsh and Partners

Walsh and Partners is a forward-thinking marketing consultancy based in the heart of Cardiff, dedicated to helping our clients achieve measurable growth through data-driven strategies. With a collaborative culture and a passion for innovation, we partner with businesses across industries to elevate their online presence and drive sustainable results.

Role Overview

We're looking for an experienced

SEO Link Builder & Marketing Expert

to join our growing team. In this hybrid role, you will spearhead our backlink acquisition efforts and develop comprehensive marketing campaigns that amplify our clients' brands. You'll work closely with SEO specialists, content creators, and account managers to deliver best-in-class solutions.

Key ResponsibilitiesSEO Link Building

Strategy Development:

Design and execute a scalable link-building strategy aligned with client goals and industry best practices.

Outreach & Relationship Management:

Identify high-quality link opportunities; initiate and nurture relationships with webmasters, bloggers, and influencers.

Content Collaboration:

Coordinate with content teams to develop link-worthy assets (e.g., guest posts, infographics, case studies).

Tracking & Reporting:

Use tools like Ahrefs, SEMrush, or Moz to monitor backlink profiles, track acquisition progress, and report on link equity improvements.
Marketing Expertise

Campaign Planning:

Create multi-channel marketing strategies (email, social media, PPC, content marketing) that drive traffic, engagement, and conversions.

Performance Analysis:

Set KPIs, monitor campaign performance using Google Analytics, Tag Manager, and other analytics platforms; provide actionable insights.

Budget Management:

Allocate and optimise marketing budgets to maximise ROI across channels.

Collaboration & Leadership:

Work cross-functionally with designers, developers, and account teams to ensure cohesive brand messaging and campaign execution.
Required Qualifications

Experience:

3-5 years in an SEO link-building role, ideally within an agency environment.

Technical Skills:

Proficiency with SEO tools (Ahrefs, SEMrush, Moz), Google Analytics, and outreach platforms (Pitchbox, BuzzStream).

Marketing Acumen:

Demonstrable experience planning and executing integrated marketing campaigns.

Communication:

Exceptional written and verbal communication skills, with the ability to craft persuasive outreach messages.

Analytical Mindset:

Strong data analysis skills and a knack for translating insights into strategic optimisations.
Desirable Attributes

Familiarity with HTML/CSS and basic web development concepts. Experience with CMS platforms (e.g., WordPress, Drupal). Knowledge of paid search (Google Ads) and social advertising. Certifications in Google Analytics, Google Ads, or HubSpot.
What We Offer

Hybrid Working:

Flexible schedule with three days per week at our Cardiff office and two days remote.

Professional Development:

Access to training budgets, industry conferences, and certification programs.

Collaborative Culture:

Regular team events, knowledge-sharing sessions, and a supportive work environment.

Benefits Package:

Pension contributions, private healthcare, and 25 days annual leave (plus bank holidays).
Job Type: Full-time

Pay: 50,000.00-55,000.00 per year

Work Location: In person