Job Description

About Us

We are seeking a

SEO Manager

with a proven track record of delivering impactful SEO strategies across high-traffic websites. You will be responsible for leading all aspects of SEO including technical SEO, on-page and off-page optimization, content strategy, SEO audits, and performance reporting. You will work closely with content creators, developers, and marketing teams to ensure our digital presence ranks above the competition.

Factra Ltd is an innovative manufacturing company based in Manchester, specialising in the production of consumer products in the vape, CBD, and health food supplements sectors. We pride ourselves on creating industry-leading products and delivering them directly to our customers through our e-commerce channels. As a member of a small but fully in-house digital marketing team, you will play a key role in driving our brand's online presence and engaging with our growing customer base in an evolving digital landscape.

Job Summary

We are seeking a Senior SEO Manager with a proven track record of delivering impactful SEO strategies across high-traffic websites. In a rapidly changing SEO world, where traditional search engines like Google are integrating generative AI (e.g., AI Overviews and Search Generative Experience) and new AI-driven platforms like Perplexity and ChatGPT are emerging, you will lead all aspects of SEO. This includes technical SEO, on-page and off-page optimization, content strategy, SEO audits, and performance reporting--adapting to both conventional Google-focused tactics and next-generation AI-optimized approaches. You will work closely with content creators, developers, and marketing teams to ensure our digital presence ranks highly, appears in AI-generated snippets, and drives traffic from diverse search ecosystems, positioning Factra above the competition in the vape, CBD, and health supplements niches.

Key Responsibilities

- Develop, implement, and manage comprehensive SEO strategies that align with business goals, focusing on traffic growth, SERP visibility, and ROI across traditional search engines and emerging AI-driven platforms.

- Balance traditional SEO practices (e.g., optimizing for Google algorithms and core updates) with next-generation SEO involving generative AI and large language models (LLMs), such as creating content optimized for AI snippets, conversational queries, and platforms like Perplexity or ChatGPT's SearchGPT.

- Perform advanced technical audits, resolve crawlability and indexation issues, optimise site architecture, and implement structured data and schema markup to enhance visibility in both Google and AI-powered search results.

On-Page SEO

- Oversee keyword research (including semantic and long-tail keywords for natural language processing), metadata optimisation, internal linking structure, and content audits to ensure best practices are maintained across all pages, with a focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles.

Off-Page SEO

- Lead and supervise white-hat link-building strategies, digital PR campaigns, and authority-building initiatives, while exploring opportunities for visibility on social search platforms like YouTube, TikTok, and X.

Analytics and Reporting

- Monitor, analyse, and report SEO KPIs and metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and AI-specific tools for tracking performance in generative search environments.

Collaboration and Analysis

- Work with developers, content teams, and stakeholders to ensure SEO considerations are integrated into website design, new content, and product launches, including optimization for voice, visual, and conversational search.

- Conduct ongoing analysis of competitors' SEO strategies, including their adaptation to AI trends, and implement improvements accordingly to maintain Factra's edge in niche sectors like vape, CBD, and health supplements.

Required Skills and Qualifications

- 2+ years of hands-on SEO experience, with demonstrated ability to adapt to evolving trends like AI-integrated search.

- Proven experience in growing organic traffic for large websites or enterprise-level domains, including strategies for AI-driven platforms and reducing reliance on traditional Google rankings.

- Strong knowledge of generative AI's impact on SEO, such as optimizing for AI Overviews, conversational content, and emerging search tools.

- Proficiency in SEO tools (e.g., SEMrush, Ahrefs) and familiarity with AI analytics for content performance.

- Excellent analytical skills, with experience in E-E-A-T optimization and compliance in regulated industries like CBD and health supplements.

Job Type: Full-time

Pay: 34,000.00-40,000.00 per year

Benefits:

Company pension Employee discount On-site parking
Ability to commute/relocate:

Manchester M12 6BN: reliably commute or plan to relocate before starting work (required)
Work authorisation:

United Kingdom (required)
Work Location: In person