Job Description

Exciting Opportunity at Oxford College of Education!

At Oxford College of Education, we've recently enhanced two key areas: our CPD training qualifications offered online and our comprehensive range of GCSE, IGCSE, AS, and A Level courses for both local and international students. To maximize the impact of these improvements, we're seeking a SEO Specialist and Digital Marketing Executive.

More About Us:

Oxford College of Education: https://oxfordce.co.uk/

Key Responsibilities

SEO Optimization

: Conduct

keyword analysis

for

IGCSE, A-Levels, Diploma, and Career Development Courses

using

Ahrefs

and

SEMrush

. Optimize

meta tags

,

alt texts

,

titles

,

headings

, and

schema markup

for search and AI visibility. Build

cluster pages

and

FAQ sections

to enhance internal linking. Develop

5x 60+ DR backlinks

and manage a

disavow list

. Perform

site audits

to fix HTML issues, ensure mobile compatibility, and validate

sitemaps

via

Google Search Console (GSC)

and

Bing Webmaster Tools

. Create

AEO-optimized blog posts

for AI platforms (e.g., ChatGPT, DeepSeek, Grok).

Digital Marketing

: Develop campaigns to promote courses via social media (Facebook, Instagram, LinkedIn, Google My Business) and

email marketing

. Create

professional templates

for course/category pages and design marketing materials (posters, digital ads). Manage

paid ads

(Google Ads, social media) to maximize conversions. Produce

human-written articles

and videos with AI voiceovers for YouTube, Instagram, and TikTok.

Performance Tracking

: Configure

GA4

and

GSC

to monitor traffic and key events (form submissions, clicks). Use

Ahrefs

,

SEMrush

, and

heatmaps

to track 10-20 keywords and optimize conversion rates. Deliver fortnightly/monthly

KPI reports

on traffic, rankings, and top pages. Conduct

competitor analysis

to identify opportunities.
Key Objectives

Achieve a

5:1 ROI

through SEO and marketing strategies. Increase

organic inquiries

for targeted courses. Secure

page 1 rankings

on Google and AI-driven searches. Enhance website health and user experience.
Requirements

Education

: Bachelor's in Marketing, IT, or related field (preferred, not required).

Experience

: 2+ years in SEO and digital marketing, ideally in education.

Technical Skills

: Proficiency in

Ahrefs

,

SEMrush

,

GA4

,

GSC

, and

WordPress

. Knowledge of

HTML

,

CSS

, and

schema markup

.

Soft Skills

: Strong

analytical

and

communication

skills.

Creative

and deadline-driven.

Certifications

: Google Analytics, SEMrush, or HubSpot Academy certifications are a plus.
Why Join Us?

Drive global impact in education, work in a collaborative environment, and grow with career development opportunities at Oxford College of Education.

How to Apply

Ready to boost our visibility? Apply on Indeed with your CV and a cover letter showcasing your

SEO

and

digital marketing

expertise, especially for

IGCSE, A-Levels, Diploma, and Career Development Courses

.

Oxford College of Education is an equal opportunity employer committed to diversity.

Job Type: Part-time

Pay: From 15.00 per hour

Expected hours: No less than 10 per week

Education:

Bachelor's (required)
Location:

High Wycombe HP11 2EL (required)
Work Location: In person