Job Description

Service Advisor / Sales Executive

Location: Edward Street Garage Ltd, Crewe, Cheshire.

Job Type: Full-time

About Us:

Ignition Autos Ltd is a family-owned multi-location site reputable, well-established, fully fledged and accredited RAC garage based in Middlewich. As a trusted and respected name in the automotive industry we pride ourselves on delivering exceptional service and quality repairs with outstanding customer experiences. Our family values and commitment to excellence have earned us a loyal customer base across our locations and we are now seeking a friendly, organised, and customer-focused individual to join our team as a "Service Advisor / Sales Executive".

Key Accountabilities:

Customer Service & Front-of-House Duties

Greet customers in a professional and friendly manner, both in person and over the phone. Accurately log vehicle issues and requirements, ensuring all customer concerns are clearly documented. Provide updates to customers regarding repair progress, costs, and timescales.

Sales & Upselling

Promote additional services such as MOTs, vehicle servicing, diagnostics, tyres, extended payment terms to help spread costs. Identify opportunities to upsell value-added services (e.g., air con re-gas & diagnostics, wheel alignment, brake fluid changes, fuel & emissions additives, basic servicing to prestige servicing and relevant manufacturer service up-grades. Meet or exceed monthly sales targets set by the company.

Job Booking & Workshop Coordination

Schedule work efficiently to maximise workshop capacity. Liaise with technicians to ensure smooth workflow and accurate time estimates. Ensure parts are ordered promptly and job cards are completed correctly. Ensure unused parts are returned to supplier quickly following correct processes.

Invoicing & Payment Handling

Generate accurate invoices for work completed. Process customer payments and manage any outstanding balances or payment plans (e.g. Bumper, Payment Assist).

Warranty & Claims Handling

Prepare and submit warranty claims, especially RAC Warranty, with clear case studies and supporting evidence. Liaise with warranty companies to secure approvals and ensure repair costs are covered where applicable.

Administrative Duties

Maintain customer records and update job tracking systems. Follow up on customer enquiries, estimates, and future bookings. Telephone existing and new customers to book up and coming MOTs and servicing. Actively engage in company social media posts / and help create content on a weekly basis.

Customer Retention & Loyalty

Follow up with customers post-service to ensure satisfaction. Encourage repeat business through excellent service and trust-building.

Compliance & Quality Standards

Ensure all work and recommendations are in line with safety regulations and company standards. Adhere to RAC Approved Garage guidelines and documentation.

Requirements:

Excellent communication and interpersonal skills

Previous experience in a customer-facing role, preferably in a garage or automotive environment

Ability to work in a fast-paced environment and prioritise tasks effectively

Strong IT skills, including proficiency in Microsoft Office, email, and other software applications

Strong organizational and time management skills

Ability to maintain confidentiality and handle sensitive information

Positive attitude, friendly demeanour, and a passion for delivering exceptional customer service

Ability to work in a sales-focused environment and meet target.

What We Offer

Competitive salary and benefits package

Sales bonuses for selling work suggested by our technicians

Opportunity to work with a reputable and established, family-owned business

Friendly and supportive team environment

Ongoing training and development opportunities

Discounts on vehicle services and repairs

How to Apply:

If you are a motivated and customer-focused individual looking for a new challenge, please submit your application, including your CV and a cover letter, to karl@ignitionautosltd.co.uk . or WhatsApp for more information 01606 277032. We look forward to hearing from you!

Job Type: Full-time

Pay: 27,000.00 per year

Benefits:

Employee discount On-site parking
Experience:

Automotive service: 1 year (preferred)
Work Location: In person