Job Description

Job Summary

We are seeking a dynamic and creative Social Media Specialist to join our marketing team. The successful candidate will be responsible for developing and implementing engaging social media strategies to enhance brand visibility and foster positive public relations. This role offers an exciting opportunity for individuals passionate about digital communication, content creation, and community engagement. The ideal applicant will have a strong understanding of social media management tools and excellent communication skills to connect effectively with diverse audiences.

Duties

Develop, plan, and execute comprehensive social media campaigns across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create compelling content including text, images, videos, and infographics that align with brand voice and marketing objectives. Monitor social media channels for customer interactions, comments, and messages; respond promptly to foster community engagement. Analyse performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly. Collaborate with the marketing team to ensure consistent branding and messaging across all digital channels. Manage public relations activities related to social media presence, including handling crisis communications when necessary. Stay up-to-date with the latest trends, tools, and best practices in social media management and digital marketing.

Qualifications

Proven experience in social media management or digital marketing roles. Strong understanding of public relations principles and how they apply within social media contexts. Excellent written and verbal communication skills with an eye for detail. Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social. Creative mindset with the ability to produce engaging content tailored to different audiences. Ability to analyse data and generate insights to optimise campaign performance. Organised with the ability to manage multiple projects simultaneously under tight deadlines. This position is paid and offers an excellent platform for individuals eager to develop their expertise in social media strategy while contributing meaningfully to our organisation's growth.
Job Type: Part-time

Pay: From 12.21 per hour

Work Location: In person