Job Description

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
Bayer is an organisation where decisions are made together and where innovation cycles are in 90 days sprints. Our operating model (Dynamic Shared Ownership (we call it DSO) is a reimagined way of operating a multinational company which moves at speed and scale with the goal of delivering on our vision.
Being part of #TeamBayer means that you are part of our vision and of our future - delivering to our farmers, patients, and consumers.
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Are you driven by a passion for healthcare and making a difference in people's lives? Bayer Consumer Health is seeking a Shopper Marketing Manager to join our team and help us deliver impactful campaigns that resonate with consumers and retailers alike.
Major Tasks:
- Create Compelling Campaigns: Develop innovative campaigns that align with Shopper & Retailer insights, ensuring a triple win for Bayer Consumer Health, our customers, and consumers/shoppers.
- Implement Excellence: Showcase your expertise in Omni-channel Excellence and Shopper activation programs to execute best-in-class initiatives.
- Brand Champion: Be the external brand champion, building trust and strong partnerships with key customers.
- Lead the Shopper Agenda: Actively participate in Local Category Teams to drive the shopper agenda forward.
- Build Relationships: Foster connections with Retailer 3rd party agencies to enhance planning and execution of activations across various brands, channels, and retail environments.
- Develop Solutions: Lead the creation of permanent and temporary equipment, cardboard solutions, and digital assets through collaboration with partner Shopper Agencies.
- Evaluate Campaigns: Support the evaluation of shopper marketing campaigns, focusing on ROI and KPI targets, and communicate findings across CH UK.
- Optimize Performance: Participate in the development of Stretch Plans to enhance in-year performance, ensuring a fair share of voice for shopper marketing activations.
- Track Spend: Oversee a budget of up to 2 million, evaluating expenditures for maximum impact and return.
Who Are You?
- You possess a proven ability to influence individuals and small teams, demonstrating your problem-solving skills.
- External customer experience is desirable, but equivalent internal experience is also valued.
- You have proficiency across Sales, Marketing, and Category Management functions.
- Your experience spans multiple categories and markets within both FMCG and Over The Counter environments.
- You have a strong understanding of the UK retail trade.
- You are educated to degree standard or can demonstrate equivalent capabilities.
- Your relationship-building skills are exceptional, complemented by excellent verbal and written presentation and communication abilities.
- You are numerate with a keen attention to detail.
- You can leverage market data to craft compelling selling stories and arguments.
Apply Now to Join Bayer Consumer Health and Help Shape the Future of Healthcare!
Your Application:
Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none.
To achieve our vision we see reward for all our employees as incredibly important, so here are some of the benefits you will receive as a Bayer employee.
What we offer

• Competitive compensation package consisting of an attractive base salary and annual bonus. Individual bonus can also be granted for high performance
• Mobility benefit
• 28 days annual leave plus bank holidays
• Private Healthcare, generous pension scheme and Life Insurance
• Wellness programs and support
• Employee discount scheme

• State of the art offices
• International career possibilities
• Flexible and Hybrid working
• Help with home office equipment
• Volunteering days
• Support for professional growth in a wide range of learning and development opportunities
• We welcome and embrace diversity providing an inclusive working environment

The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.
#LI-UK
#Hybrid
Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.
Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact .
At Bayer, sustainability is ingrained in our mission 'Health for all, hunger for none', driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.
Location:
United Kingdom : Berkshire : Reading
Division:
Consumer Health
Reference Code:
852144

Skills Required