Overview:
PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com
We have an exciting maternity cover opening for a passionate marketeer to join the Snacks team in the UK, In this role you will have responsibility for accelerating the growth of some of our well known brands.
Responsibilities:
Provide support at all levels (strategic, creative, analytical, coordination) in the definition of the brand business plans and AOP
Develop and execute robust integrated plans across innovation & activation platforms that drive business growth and share
Identify and deliver world-class activations across the snacks brands from ideation to final toolkit, including packaging, promotional mechanic, digital, and PR
Manage in-market execution working with key x-functional partners to deliver to market
Lead robust performance analysis to form strategic recommendations for future activity
Build collaborative relationships with agencies, stakeholders, customers and 3rd party partners
Qualifications:
Strong NPD development and launch experience, ideally experience with breakthrough innovation
Strong functional marketing experience with a track record of delivering brand growth
Strong strategic thinking and creative skills, with evidence of analytical/problem-solving skills through career
Highly skilled presented, communicator & writer, with strong evidence influencing
Advanced capability in managing 3rd party relationships
Tenacity and resilience in delivering results and overcoming obstacles
Strong media and digital savviness, with a clear understanding of how brands grow in a modern marketing world
You are comfortable with ambiguity & can navigate a cross-functional matrix
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