Job Description

Soho, London

Monday to Thursday in the office with Fridays off (full salary maintained) -

this new 4-day work week is a 6-month trial, starting 19th May 2025.

The Role

As Social Content Lead at LiveScore Media, you'll be responsible for shaping and executing our global social content strategy - developing platform-native formats, engaging millions of football fans, and ensuring everything we publish drives cultural cut-through, growth, and brand alignment. You will lead the team driving both the creative and strategic output of our social channels, ensuring every post aligns with our brand voice and broader business goals.



This is a hands-on leadership role at the heart of our rapidly evolving media division. You'll have the opportunity to manage our organic social strategies, guide the creation of video, image, and graphic led content, whilst collaborating across teams to elevate LiveScore's digital presence. Success will be measured by your ability to drive performance through insight-led creativity, build scalable systems for production and publishing, and foster a team culture of ambition, agility, and excellence.



At LiveScore Group, we're the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We're proud of the high ratings for our commitment to excellence and fueling fan's passion for sport driving us to the top.



We don't just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it's our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.



As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you're good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.


We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you're passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

Lead the development and execution of innovative, insight-driven social media strategies aligned with brand and business objectives. Oversee content creation across formats - video, graphics, image - tailored to platform behaviours and audience expectations. Manage and mentor a growing social team ensuring consistency in tone, quality, and delivery. Own the end-to-end content calendar: planning, scheduling, and publishing content across TikTok, Instagram, YouTube, X, and Facebook. Monitor, track, and analyse performance data to inform decision-making and optimise content output. Oversee and contribute to the day-to-day posting of content across social platforms, including being on shift when required, ensuring all output is accurate, timely, and aligned with platform best practices. Manage and maintain the team rota, ensuring consistent coverage across all matchdays, weekends, and key football moments. Ensure all social content aligns with LiveScore's brand tone, values, and visual identity. Adapt and optimise content for platform-specific performance and evolving algorithmic behaviours. Manage the social content and advertising budget, maximising ROI across organic initiatives as well as freelance requirements. Collaborate closely with marketing, product, and commercial teams to align storytelling and campaigns. Stay on top of emerging trends, technologies, and competitor activity to keep our content fresh, relevant, and forward-thinking.

Skills, Knowledge and Experience

Proven track record in social media content leadership within a media, sport, or youth-focused brand. Deep understanding of social platforms including Instagram, TikTok, YouTube, X, and their publishing tools and trends. Experience overseeing cross-functional content production including video, motion design, and copy. Excellent creative and editorial judgement, with strong writing and visual storytelling skills. Demonstrated ability to manage and grow high-performing social teams in fast-paced environments. Strong analytical skills - confident interpreting performance data and translating it into actionable insights. Skilled in using planning, publishing, and analytics tools such as Sprout, meta business suite or similar - with familiarity in features powered by AI. Experience managing social advertising campaigns and budgets to support both growth and engagement goals. Strong collaborator, capable of working effectively with stakeholders across brand, product, and commercial teams. A passion for football and an understanding of its surrounding culture, audiences, and communities.

What can we offer?

Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend!This benefit is part of a6-month trial, starting 19th May*
Company Performance Bonus Flexible Working Agreements where applicable Private Healthcare Scheme + Employee Enhanced Assistance Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay Subsidised Gym Membership Annual Travel Card Loan & Ride to Work Scheme Life Assurance (x3 salary) Contributory Pension Plan Virgin Family: Giving you access to exclusive Virgin offers and experiences * Thursday drinks in the office and regular socials