Job Description

About Caliber

Caliber is a media company built to define a new era for journalism. All brands in the Caliber family reimagine how stories are created, shared, and valued. We meet modern audiences on their terms, in their tone, and on their time, supporting storytellers with the tools, training, and rigor to shape the world with integrity.



With newsrooms in New York and London, and a global network of trained creators, we deliver stories that matter--shaped by robust measurement and a deep understanding of digital platforms. At the heart of our business is

The Caliber Collective

, our digital agency working with clients across the US and UK to lead campaigns and partnerships of all kinds.

About the Role

We're seeking a Social Analyst who transforms complex digital marketing data into compelling narratives that drive strategic business decisions on behalf of our clients at The Caliber Collective. You'll analyze performance across social media, paid advertising, and digital channels to uncover insights that resonate with both internal stakeholders and external partners.



You'll be used to working with clients at an agency where you analyse always-on organic social channels and paid social activation campaigns. And have a deep understanding of content performance, knowing which metrics to look at for signals to drive actionable insights, and social algorithms.

Key responsibilities:

Analyse data from social media platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube), paid media campaigns (Google Ads, Meta, programmatic), partnerships, and digital marketing channels to identify trends and optimization opportunities. Build dashboards, reports, and visualizations that communicate key metrics (ROI, ROAS, conversion rates, CAC) and campaign performance Translate complex datasets into clear, actionable insights tailored to diverse audiences--from executives to external clients and commercial partners Work with limited performance metrics to guide our head of social and account managers and clients on understanding campaign performance. Collaborate with marketing, sales, and partnership teams to understand objectives and provide data-driven recommendations. Present findings and strategic recommendations to clients and partners, demonstrating both technical expertise and business acumen Monitor customer behavior patterns and market trends that inform future commercial strategies

About you

Ideally you will have

Agency or client-facing experience is a must A background in commercial, digital marketing, or media analytics roles An ability to analyse social media analytics, paid media platforms, partnership performance, and digital marketing channels

You will be:

Exceptional at analytical storytelling--you distill complex data into narratives that drive decisions, not just reports Excellent communication skills with experience presenting to both technical and non-technical audiences, including external clients The ability to tailor insights based on audience needs

Technical skills:

You will have an understanding of: Meta Business Manager, TikTok Business Manager, native social backend analytics (Instagram, TikTok, Facebook, LinkedIn, X), Basic Excel,, Google Analytics (GA4) or Adobe Analytics, and visualization tools (Tableau, Power BI, Looker)

Preferred Qualifications

Bachelor's degree in Marketing,,, or related field Marketing automation platforms (HubSpot, Marketo, Salesforce, Sprinklr) Statistical analysis, A/B testing, attribution modeling

What Makes You Stand Out

You don't just report numbers--you uncover the "why" and recommend what to do about it. You switch effortlessly between deep analytical work and strategic thinking, thrive in collaborative environments, and balance detail-orientation with big-picture vision.

Why Join Caliber?

Together, we'll shape the future of news and storytelling, connecting with audiences in fresh, meaningful ways. If you share our passion for innovation, authenticity, and impact, let's make it happen.