Job Description

Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We are seeking an energetic and detail-oriented Social Media and Marketing Coordinator to lead our online presence and elevate our brand visibility. In this role, you will develop innovative content strategies, manage social media campaigns, and analyze digital performance to drive engagement and growth. Your creativity, analytical mindset, and enthusiasm for digital marketing will be instrumental in connecting with our community and amplifying our message.

Develop and execute dynamic social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement. Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals. Manage social media management tools like Hootsuite or Buffer to schedule posts, monitor activity, and analyze campaign performance. Conduct social listening to monitor brand reputation, industry trends, and competitor activities to inform marketing strategies. Optimize content for SEO by incorporating relevant keywords and utilizing web analytics tools like Google Analytics to track performance metrics. Plan and execute targeted advertising campaigns on Facebook Advertising and other digital platforms to reach specific audiences effectively. Collaborate with public relations teams to coordinate outreach efforts, manage relationships with influencers, and enhance brand storytelling. Oversee branding consistency across all digital channels while supporting e-commerce initiatives through engaging content creation. Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing tasks that enhance visual storytelling. Maintain accurate records of campaign results, engagement metrics, and audience insights to refine future marketing efforts.

Proven experience in social media marketing with a strong understanding of platform-specific best practices. Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for content creation. Strong knowledge of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics. Familiarity with social listening tools and techniques to monitor brand reputation and industry trends. Experience managing social media management applications like Hootsuite or Buffer for scheduling and analytics. Ability to develop compelling graphic designs that align with branding standards using Adobe Photoshop or Illustrator. Knowledge of Facebook Advertising campaigns including audience targeting, ad creation, budgeting, and performance analysis. Excellent proofreading skills to ensure all content is accurate, engaging, and aligned with brand voice. Strong relationship management skills to collaborate effectively with cross-functional teams including PR, sales, and creative departments. Understanding of digital marketing strategies including e-commerce promotion, branding initiatives, and video content production. Join us in shaping vibrant online communities while driving impactful marketing campaigns! Your creativity combined with analytical insights will help us connect authentically with our audience every step of the way.
Job Type: Part-time

Pay: 15.00 per hour

Expected hours: 4 - 9 per week

Benefits:

Flexitime
Work Location: In person