Job Description

The External Communications Team is currently seeking a highly motivated and creative Brand Engagement Assistant to play a key role in shaping and leading the company's social media presence.

If you're a hardworking individual that's ready to kick-start your career with an award-winning employer, apply to join #TeamAldi today!

Your New Role

Execute Aldi's social media strategy based on KPIs, aligning with brand goals and audience engagement metrics Ensure all content reflects Aldi's brand values, resonates with the target audience, and fosters a strong brand community Utilise audience insights to tailor the strategy, meeting followers' needs and preferences Partner with agencies to develop creative, on-brand content plans for Aldi's current Social Media platforms and emerging platforms Develop monthly content calendars with themes, topics, and posting schedules Execute social media campaigns, ensuring timely delivery and meeting strategic objectives. Monitor performance and adjust as needed Analyse performance metrics to evaluate social media campaign success. Track KPIs like engagement rates, follower growth, and content reach Provide detailed monthly reports with campaign performance, key insights, and actionable recommendations. Use insights to inform future strategies Continuously improve social media performance by leveraging report insights. Implement changes to enhance engagement and results Stay ahead of social media trends, platform updates, and changes in audience behaviour and monitor industry developments Collaborate with PR, digital, product, and creative teams to ensure brand messaging consistency and align content with broader marketing initiatives Ensure all social media activities align with Aldi's overall marketing goals and objectives, fostering a collaborative environment for cross-functional teams Coordinate with internal teams to gather feedback and insights, ensuring all content aligns with brand guidelines and supports overarching marketing campaigns

About You

Creative & Strategic Thinking - Combine innovative content ideas with data-driven decision-making. Develop strategies that are both creative and aligned with business objectives Excellent verbal and written communication skills. Confidently present ideas and campaign results to senior stakeholders, ensuring clarity and impact Build relationships and collaborate seamlessly with internal teams, external agencies, and influencers. Foster a collaborative environment that encourages creativity and teamwork A Sense of Humour - Bring a vibrant personality to the team, adding energy and creativity to our social media Experience of delivering social media campaigns, either within an agency or in a fast past and reactive retail environment Social media management Reporting and analytical skills Experience using Social Media tools such as Hootsuite, Sprinklr or similar is desirable

What You'll get in Return

Starting salary 36,625 rising to 42,770 Monday to Friday, 8am to 4:30pm, with the opportunity of 2 days a week remote working 5 weeks' annual leave plus Bank Holidays In office flexi-time Full training provided Pension scheme Private employee medical insurance after 4 years Company sick pay scheme Company maternity, paternity and adoption pay after 1 year Long service rewards Access to MyBenefits, where you can find a wide range of benefits, including our bike to work scheme, shopping and cinema discounts, health cash plan, a FREE will, travel and discounted gym memberships, as well as a host of benefits to support your financial and wellbeing needs. Access to a free,24/7, confidential virtual GP service for all Aldi Colleagues and their children (under the age of 16) You'll need to live within 90 minutes of your main working location


Aldi is an equal opportunities employer. We're committed to maintaining a diverse and inclusive workforce and are dedicated to promoting a culture of inclusion, providing an environment in which collaboration, respect and fairness are essential. We value diversity and are dedicated to treating all of our colleagues and prospective colleagues fairly and with respect.

Please be aware that this role does not fulfil the requirements for visa sponsorship

If you're looking for a career that gives you more, apply today!