Job Description

Barnardo's is working in partnership with Co-op to create positive futures for young people across the UK. Together, we are raising funds, delivering vital support services, and amplifying young voices through innovative digital engagement. Our partnership aims to reach 1 million young people, providing support around mental wellbeing, access to food, and future opportunities.



We're looking for a passionate Social Media Assistant to join us in strengthening our digital presence and engagement with younger audiences across platforms like TikTok, Instagram, and YouTube. This role is critical in expanding our creative capacity to deliver impactful content that truly resonates with young people, supporting the objectives of both Barnardo's and Co-op.

What You'll Do

Support the creation, optimisation, and delivery of both paid and organic social media campaigns focused on youth engagement. Collaborate closely with our Young Content Creators, Youth Advisory Group, and young people involved in our services to produce authentic, values-aligned content. Manage reputational risks and safeguard Barnardo's brand while amplifying the voices of young people. Use data and insights to help shape engaging, creative content strategies that increase reach and impact. Assist in campaign monitoring, reporting, and optimisation to meet partnership KPIs.

What We're Looking For

Experience in video production and content creation for social media platforms, especially TikTok. A genuine passion for working alongside children and young people, with a commitment to safeguarding and ethical content creation. Strong collaboration skills to work effectively with internal teams, partners, and youth groups. Ability to think creatively and strategically in a fast-evolving digital landscape. An understanding of the challenges young people face, particularly around mental health and wellbeing, is highly desirable.

About the Impact

Recent research by Co-op and Barnardo's shows that many young people struggle with their futures and mental health. This role directly supports our mission to change that narrative by empowering young voices and providing meaningful online content. You'll be part of a dynamic team dedicated to future-proofing Barnardo's digital engagement and ensuring that our social media content not only reaches but truly supports young audiences.

Ready to make an impact?

and help us amplify young voices across the UK.



When completing your application please refer to your skills knowledge and experience in relation to the Person Specification, and Additional Information document (if applicable). This should be done with an understanding of the context of the service described.



Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.


Pay & Reward FrameworkWe know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.


For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.


Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band - this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.



Benefits

Workplace Offer: What it means for you

Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.


Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements. Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata The ability to buy up to another 5 days annual leave via our HolidayPlus scheme A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options Service related sick pay from day 1 Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension Cycle2work scheme Interest free season ticket loans Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal 20% discount at Barnardo's stores Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc Free access to round the clock employee assistance program for advice and support Access to Barnardo's Learning and Development offer

T&C's apply based on contract

About Barnardo's


We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.

Our basis and values

Reference number: 21805
Job Title: Social Media Assistant
Location: Workplace offer: Hybrid working, Barnardo's hub/office or home address
Contract type: Fixed term
End date: 31 March 2027
Hours: 36.25
Salary: 23,751 - 28,381 plus Office at Home Allowance 312 per annum
Closing Date: 2 November 2025

Benefits

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Discounts at 100's of retailers
Employee suggestion scheme
Company pension
Employee Assistance Programme