Job Description

Social Media Assistant /Coordinator

Mabel & Fox might be small, but we certainly pack a punch! We are a rapidly growing independent online retailer specialising in Baby & Toddler essentials. Based in South Norwich and established by a Mum on maternity leave in 2015, we have since grown rapidly and have an amazing team of 18 working from our Warehouse & Offices in Mulbarton & Ashwellthorpe. Due to recent growth, we are now looking for a talented and self-motivated individual to join our successful business.

This newly created position is a fantastic opportunity for someone looking to take the next step in their marketing career, with the responsibility of shaping our brand presence acr0ss social media platforms, particularly TikTok - a new and exciting space for us. You'll be confident on camera, have a strong grasp of digital trends, and be eager to connect with our engaged community of parents and caregivers.

We are open either to a Social Media Assistant or Coordinator level role, and this will be based on experience.

The key responsibilities of the positioned are outline below:

Social Media;

Lead our social media channels (Instagram, TikTok, Facebook, Pinterest) - From content planning to execution. Create engaging, on-brand content including reels, Tik Toks, stories, posts, and graphics that inspire and connect with parents. Scheduling & Publishing - Manage posting schedules across Instagram, Facebook, TikTok, Pinterest, and other platforms to a preapproved schedule. Confidently appear on camera for TikTok and Instagram content, helping bring our products and brand to life. Manage community engagement - Reply to comments, DMs, and tagged posts to nurture loyal customer relationships. Spot and act on trends in the parenting, lifestyle, and social media space. Track performance and provide regular insights to help us grow reach, engagement, and sales. Customer Engagement Growth - Implement strategies to increase followers, email subscribers, and community participation. Conversion Support - Work with marketing to turn social engagement into sales (e.g. product bundles, limited time offers, storytelling). Data-Driven Improvements - Use analytics to recommend adjustments in content strategy to boost ROI.

Marketing;

Assist with paid advertising - Support creative ideas for Facebook, Instagram, and TikTok ads. Collaborate on influencer and partnership campaigns, including outreach and relationship management working with other Marketing executives. Contribute to content writing for blogs, guides, and website updates, ensuring SEO best practices are considered. Support seasonal campaigns and promotions, helping brainstorm and deliver exciting marketing initiatives, and organising photoshoots for promotional launch content. Market Research - Keep an eye on competitor activity, baby product trends, and customer behaviour to spot new opportunities. Brand Awareness - Help brainstorm and execute creative campaigns that get Mabel & Fox in front of new audiences. Content Repurposing - Reuse blog content for social posts, emails, and ads to maximize reach.

What We're Looking For...

We'd love to hear from you if you have the following:

Previous experience in a social media, marketing, or content creation role. Understanding of digital platforms, particularly TikTok, Instagram & Facebook. A creative thinker with a passion for storytelling through digital platforms. Comfortable and confident appearing on camera and engaging with audiences. Organised, detail-oriented, and able to manage multiple projects. Knowledge of email marketing and design tools (e.g. Canva, Mailchimp, Graphic Design Tools & Scheduling Apps) is advantageous. Ability to effectively communicate with multiple departments across the business. Excited to work in a small, growing team where your ideas can make a real impact. Passion for baby, parenting, or lifestyle brands is a plus.

What We Offer

A full-time role with the opportunity to own and grow our social media presence. Some creative freedom to experiment, particularly on TikTok, which is a new and exciting channel for us. The chance to work closely with a small, supportive team where your ideas are valued. Opportunities for growth and development within a fast-growing brand.

The position will be Monday - Friday 9-5pm

and will require you to be based across both the Ashwellthorpe and Mulbarton offices.

Job Type: Full-time

Pay: 24,500.00-28,000.00 per year

Benefits:

Casual dress Company events Free parking On-site parking
Licence/Certification:

Driving Licence (required)
Work Location: In person