AvPay provides digital marketing and advertising solutions tailored for the aviation industry. We work with aircraft brokers, dealers and sellers to help them reach qualified buyers through high-impact social media and SEO-driven marketing strategies. We're looking for a talented Social Media Content Creator to manage and elevate our clients' online presence across Facebook, Instagram and LinkedIn.
Position Overview:
The Social Media Content Creator will be responsible for creating, optimising and managing the social media profiles of aircraft brokers to maximize visibility, engagement and lead generation. This role blends creative content production, SEO optimization and client collaboration to deliver professional, targeted and results-driven social media strategies that attract aircraft buyers and build brand authority.
Key Responsibilities:
Profile Setup & Optimization:
Optimise client Facebook, Instagram and LinkedIn profiles using SEO-friendly branding and keywords for maximum visibility on both social media and Google.
Client Strategy Call:
Conduct a one-hour onboarding call or Zoom meeting with each client to discuss their audience, goals, branding and aircraft inventory. Use these insights to develop a personalized content and engagement strategy.
Content Planning:
Create a tailored weekly posting schedule for each client, ensuring the right mix of posts to highlight aircraft, share industry insights and drive leads. Submit schedules for client approval prior to publishing.
Content Creation:
Design visually engaging and professional content (images, videos, reels and captions) aligned with each broker's brand identity and sales objectives.
Engagement & Growth:
Implement strategies to increase follower engagement, improve reach and drive consistent traffic to the client's aircraft listings.
SEO & Analytics:
Apply SEO best practices to improve discoverability and analyse performance metrics to optimize results over time.
Industry Awareness:
Stay current on aviation trends, digital marketing best practices and social media platform updates.
Qualifications:
Proven experience managing professional social media accounts.
Strong understanding of SEO principles and how they apply to social media content and profiles.
Proficiency with content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar).
Excellent written communication and storytelling skills.
Strong organization and time management skills with the ability to handle multiple clients.
Creative thinker with a data-driven mindset and attention to detail.
Experience conducting client meetings or strategy sessions is an advantage.
Job Specifics:
Full time hours 30/week, part time 21/week
Must be able to work until 20.00 on their duty days, in order to serve the US market
Hourly rate 7.55 for 20 y/o. Hourly rate 12.21 for 21 y/o +.
Start date 2nd week of January 2026
How to Apply:
Please send your CV to chris@avpay.aero
Job Types: Part-time, Permanent
Pay: 12.21 per hour
Expected hours: 30 per week
Work Location: In person
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