Job Description

Social Media Coordinator
Reporting To: Digital Marketing Manager
Location: Hybrid, Goring by Sea
Contract Type: Permanent
Hours per week: 40
Who are Bird & Blend Tea co?
Bird & Blend Tea Co. is an eco-conscious, people-focused, award-winning & B Corp-certified Tea Mixology company on a mission to spread happiness & reimagine tea!
Bird & Blend was set up & is run by Krisi & Mike, who met whilst studying Politics (of all things!) at university. Building Bird & Blend from scratch while staying true to its ethos & values has been Krisi & Mike's passion for over 10 years.
From the early days of packing tea in their bedroom & attending markets, to now, with an awesome team, multiple retail stores & a thriving international online store, Bird & Blend is leading the way in tea innovation in the UK.
Bird & Blend has grown out of a core belief in doing business in a better way. This is ultimately our why - it's why we are in business & what we believe in. Of course, we want to welcome as many people as possible into our Magical World of Tea but fundamentally it's what we care about other than great tea that makes us magical.
You can read heaps more information about us and our mission here:
What sort of person would this role suit?
We're looking for an energetic, creative, social-obsessed storyteller who loves being on camera and thrives on connecting with people. You'll be the person who always knows the latest trends, spots opportunities for fun new content instantly, and is happiest when you're out and about capturing real moments.
This is the perfect role for someone who wants to build a career as a content creator, enjoys travelling & meeting new people, and is excited to become one of the friendly faces of Bird & Blend.
What does a Social Media Coordinator do at Bird & Blend?
You will bring the Magical World of Tea to life across our social channels (Instagram, Facebook, TikTok, YouTube & Pinterest) by creating engaging, joyful, authentic content that celebrates our community, our products, and our purpose.
Role Overview
We are looking for a dynamic and camera-confident Social Media Content Creator & Brand Ambassador to join our Digital team. In this role, you will create social-first content across TikTok, Instagram, Facebook, Pinterest and YouTube, travelling to stores & events regularly to capture behind-the-scenes magic.
You'll collaborate closely with our Brand Studio Team to produce stills, videos, reactive trend content, and fun social stories. Your mission is to grow our audience, inspire our community, and amplify what makes Bird & Blend special.
Key Responsibilities
? Content Creation & Storytelling

• Capture, film & photograph social-first content in stores, at events, and at HQ.
• Be a visible, confident on-camera brand ambassador--hosting content, speaking to the community, and showcasing products with warmth and personality.
• Create fun and educational content for TikTok, Instagram Reels, and YouTube Shorts.
• Edit quick-turnaround reactive content in response to trends, cultural moments, and product launches.
• Develop engaging educational content that teaches fans about our blends, mixology techniques, seasonal products & behind-the-scenes stories.
• Produce regular "on the road" content from store visits, highlighting our amazing teams, customers & local moments.

? Social Media Planning

• Own the Organic Social content calendar, ensuring a consistent stream of high-quality, joyful content.
• Translate brand campaigns into social-ready ideas that feel authentic, fun, and platform-native.
• Partner with the Brand Studio team to brief and collaborate on creative assets and scheduling.

? Community Engagement

• Engage with fans in comments, DMs, Lives & community groups, representing our tone of voice warmly and authentically.
• Support our Brew SocieTEA Facebook community by sharing updates, prompts, and delight moments.
• Run our intstagram Broadcast Channel 'Backstage Brew'.
• Work closely with CX to make sure community questions are answered quickly and helpfully.
• Contribute to the TikTok live strategy and calendar.

? Brand Ambassador & Store Presence

• Visit stores regularly to capture content, build internal relationships, and stay close to real customer experiences.
• Work with store teams to spotlight launches, community events, product moments & team stories.
• Support influencer visits, filming days, and collaborative content sessions in-store.

? Influencers, Trends & Partnerships

• Identify emerging creators and collaborate with influencers to produce authentic, engaging content.
• Bring trend insights to the team weekly--suggesting playful, timely ideas for content.

? Team Collaboration

• Work closely with the Digital team to ensure content aligns with CRM & Paid Social activity.
• Collaborate with our Brand team on Giveaways & influencer & partnership content.

Key Performance Indicators (KPIs)

• Consistent output of high-quality, engaging social content.

Growth in positive community interaction across comments, DMs & Lives. * Increased visibility of store teams & in-store moments.

• Timely participation in trends & reactive moments.
• Increased transactions and new customers from social channels.
• Growth in engagement, followers & fans across our Organic Social channels.
• Consistent presence in stores, with regular content captured on location.

As our Social Media Coordinator, you'll be able to demonstrate the following skills & experience:
Essential

• Minimum 2 years' experience creating social media content for a brand or as a creator.
• Confident appearing on camera & speaking naturally to an audience.
• Strong filming & editing skills using mobile-first tools (e.g., CapCut, TikTok editing, Lightroom).
• Ability to travel regularly to our stores & events.
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts & social-first storytelling.
• Exceptional copywriting & tone-of-voice skills.
• A natural communicator who loves building community & interacting with fans.
• Highly organised with strong attention to detail.
• A genuine passion for Bird & Blend, our product, and our community.
• Willingness to work flexible hours during campaigns, launches & special events.

Desirable

• Experience using Adobe Creative Suite or similar editing tools.
• Experience working with influencers or creators.
• Previous work in retail, hospitality, events, or community-facing roles.
• Experience managing multi-channel content across Instagram, TikTok, YouTube & Pinterest.

Are there any perks?
Of course there are, for all the hard work you will get:

• We are proud to be a Sunday Times Best Places To Work 2024 employer.
• Friendly and supportive team culture: Enjoy working alongside a team of like-minded individuals who value collaboration, camaraderie, and fun in the workplace.
• Membership of company pension scheme (if applicable): Secure your financial future with enrollment in a company-sponsored pension scheme, ensuring peace of mind and financial stability in retirement.
• Holiday accrual that grows with loyalty: Enjoy 25 days holiday (plus bank holidays ) as a token of appreciation for your dedication and loyalty to the organisation, providing you with ample opportunities for rest and relaxation. This entitlement increases with service.
• Your birthday off!
• Life Insurance & Income Protection: providing financial security and peace of mind for you and your families.
• Health Cash Plan: after one year service we will enrol you into our Health Cash Plan which will allow you to claim back money for dental, optical, prescription charges etc. Specific information on this scheme will be shared with you all..
• Life Happens Leave: Sometimes life can throw unexpected challenges our way, we offer paid leave specifically dedicated to these situations to provide employees with the time and space needed.
• Complimentary drinks and snacks: Stay refreshed and energised throughout the day with a variety of free drinks and snacks provided in the office.
• Monthly tea allowance and generous staff discount: Indulge in your favourite teas while benefiting from a discount on company products, fostering a culture of enjoyment and appreciation.
• Employee Assistance Programme: Access confidential and professional mental health support services to prioritise your well-being and address any personal or work-related challenges.
• Bike to Work and Electric Vehicle Schemes: Take advantage of a sustainable transportation option, contribute to environmental conservation, and benefit from tax-efficient savings.
• Paid volunteer days: Make a positive impact in our community by participating in volunteer activities during dedicated paid volunteer days, fostering a culture of corporate social responsibility and giving back.
• Dog-friendly office: Bring your furry friend to work and enjoy a pet-friendly environment that promotes work-life balance and companionship.
• We also have enhanced family friendly policies, offer flexible working and are always open to discussing your individual circumstances!

We are committed to equality of opportunity for all, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require any reasonable adjustments to support you throughout the application or interview process please let us know.

Skills Required