Job Description

Salary
Grade D
Contract type
Permanent
Hours
Full Time
Additional information
We are a 24/7 emergency service. You will be required to take part in an online community management rota, which includes some evenings and weekends (with time off in lieu during the week).
Location description
Homebased
Interview date
14/15 August
Closing Date
12-08-2025
Reference
20032
Documents (please view all documents)
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Internal vacancy
The RNLI actively promotes continuous development within the organisation and is only seeking applications from current RNLI employees and volunteers at this time. If this position is not filled internally it may be re-advertised openly. #LI-DNI
About us
Our purpose is simple: to save lives at sea.
Our staff and volunteers have been saving lives at sea without prejudice for nearly 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone.
We're looking for a social media professional with strong customer service and content creation skills to support our charity's goals. Through social media, we want to make every supporter feel valued and loved by the RNLI, as well as helping to achieve ambitious fundraising targets, protect the RNLI's reputation, and deliver lifesaving safety messages to the public as we build up to celebrating our Lifeguards 25th anniversary in 2026
Your role
As a Social Media Executive, your focus will be to...

• Deliver first class customer service to supporters, volunteers and members of the public who engage with the RNLI on social media
• Create, curate and schedule engaging content for our social media channels
• Be alert and responsive to the news agenda, keeping abreast of issues affecting the RNLI and identifying PR opportunities and trends on social media that we can engage with
• Provide support during crisis and major issues response

About you
You'll be experienced and comfortable communicating with the public and customers/supporters via social media, ideally in the charity sector or similar large organisation.
You will be able to demonstrate the skill required to nurture an online community, and provide an excellent customer/supporter experience. To be considered for the Social Media Executive role you will have:

• A proven record in customer service and community management via social
• Experience using social media in a professional setting
• Experience creating basic content for social media
• Creative ideas that you can translate into engaging content
• The ability to communicate well with other teams and stakeholders

Safeguarding
The RNLI is committed to safeguarding; protecting a person's health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).