The Social Media Manager at The Blackened Teeth will play a pivotal role in shaping and executing the digital voice of the brand - developing platform-specific strategies, leading content creation, and driving measurable growth across all social channels. This role is responsible for building meaningful engagement with our loyal customer base, identifying new audiences, and ensuring the brand maintains its distinct gothic aesthetic and cultural relevance in an evolving digital landscape. You will work closely with the Creative Director and wider team to align social content with business goals, product launches, and brand values.
Opportunity to be part of an exciting and expanding brand with a loyal customer base. This position is for someone who thrives on both creativity and data; someone who is analytical, strategic, and passionate about the power of social media to shape perception, build community, and accelerate growth.
Key Skills:
1. Passionate and knowledgeable about the world of social media; knowing the impact it can have on a brand and working to optimise its performance. Be a motivated and creative social media expert that is aware of trends and ever-changing best practice. Knowledge of emerging technologies in new media with creative/strategic thinking to put into action.
2. Demonstrated ability to lead and manage projects (you will be working alongside the Design Team, Creative Director, Managing Director and Workshop Manager).
3. A proven track record/experience of managing and delivering of social media strategy and assessing performance through analysing analytics (for a business of comparable size in social media platforms as The Blackened Teeth, or larger).
4. Detail orientated, resourceful and self-motivated.
5. Working collaboratively and alone on projects with excellent time management.
6. Strong skills in Adobe Creative Suite; Photoshop, Illustrator, After Effects, Premier Pro (or similar). The candidate will have a strong eye for detail and creativity when it comes to graphic design (for use in organic videos and to share with paid advertising team).
7. Strong skills in video shooting and photography within a creative industry/brand.
Key Responsibilities for the Social Media Manager Position:
1.
Sets and monitors KPI targets
(e.g. engagement, reach, CTR, conversions, ROI) and continuously adapts strategy based on performance dashboards.
2.
Develop and Continuously Refine Platform-Specific Social Media Strategies:
Build and maintain a clear, data-driven strategy for each individual platform (TikTok, Instagram, Facebook, Pinterest, YouTube), tailored to its audience, algorithm, and content format. Regularly review platform performance and user behaviour to optimise approach, ensuring content aligns with business objectives and brand identity. This includes setting platform-specific KPIs, content formats, posting schedules, and growth tactics - revisiting them monthly based on analytics, trends, and business priorities.
3.
Manage the creation, execution and optimisation of social media content
across multiple platforms (TikTok, Instagram, Facebook, Pinterest, Tiktok, YouTube). Ensuring content is created and scheduled ahead of time. Ensuring the brand voice is indicative and consistently true to the brands identity.
Designing of platform-specific content
(stills/ video), with strong skills in Adobe Suite & photography, ensuring output aligns with strategic goals. Produce high quality content (and copy) for paid advertising team. This will include photo and video content. This will require liaising with the Design Assistant to jointly execute the vision for the campaign and ensure it is cohesive across the board (within email marketing and ecommerce branding/visuals).
4.
Communicate
with the social media community via comments and direct messages (this will not include solving customer queries relative to orders). Engaging with the community staying true to the brands voice.
5.
Take ownership of the company's brand identity,
ensuring the company is always showcased in best light and true to form.
6.
Manages full-cycle social campaigns
- from planning and asset creation through to launch and optimisation; coordinating with Creative, Design, Paid Media, and E?commerce team.
7.
Market and Competitor Analysis:
Conduct regular market research and analysis to stay informed on industry trends, competitor activities and identify new opportunities or address weaknesses. Meetings with Creative Director and Managing Director to discuss and action.
8.
Oversee the Brand Ambassador program
: Briefing, coordinating and resourcing talent to maintain brand consistency and content quality that will uplift traction, audience and contribute to brand awareness.
9.
Ad-hoc location shooting for projects.
This will require working in a location other than the workshop/Director's home/the homes of other Gothic Home Decor Enthusiasts (this may be within the UK or abroad).
10.
Monthly Reporting & Analysis:
Share insights in strategic review meetings and develop action plans. Deliver monthly & quarterly performance reports. Conduct quarterly audits of competitor strategies, trends, and emerging formats. Identify white-space opportunities and propose strategic content pivots.
Requirements:
1. Experience in a Social Media Manager position that included high quality content creation for the brand. The experience should be within a brand that is comparable in size to The Blackened Teeth and their social media platforms. Has proven experience in data analysis and strategy generation/adaptation/implementation within that role, not just content creation. This experience will include working with/managing Brand Ambassadors and external talent to aid in content creation (giving direction and briefs) and reach.
2. Excellent verbal and written skills.
3. Strong skills in Adobe Creative Suite, Canva, Scheduling Apps. Able to showcase a portfolio of content that displays your technical ability, creative vision and ability to adapt to briefs/trends.
4. Strong organisational skills and the ability to multi-task. Plan your schedule ahead of time so that campaigns and projects are signed off with Creative Director prior to launch date. Ability to work with autonomy.
5. Ability to work alongside and share vision other creatives working on the same project.
6. Ability to follow brand guidelines and established best practice but also bring to the table a new fresh approach with suggestions.
7. Have an interest in the Gothic/Alternative sector/Creative industry. As a brand, we operate within a niche that is different/against the grain. A forward thinker that has a passion for the alternative, whether that be in the arts or fashion, is desirable.
8. Has an eye for detailing and styling - a creative flair.
9. A Full Driving Licence.
Job Type: Full-time
Pay: From 27,300.00 per year
Benefits:
Company pension
Employee discount
Free parking
On-site parking
Store discount
Schedule:
8 hour shift
Monday to Friday
Weekend availability
Work Location: In person
Reference ID: SOCIAL-MANAGER
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