Job Description

We are seeking an experienced Social Media Manager to manage and grow the online presence of United Beauty's brands across all social media platforms and support Chemence's brands.

The ideal candidate will develop and implement strategic social media content calendars for each brand, working closely with the Graphics Designer & Marketing Manager and Nail Technician to produce engaging marketing materials, video reels, and lifestyle shots.

About the role

The role requires a creative and data-driven individual with a proven track record in growing followers, engagement, and driving web sales through social platforms. Success will be measured through increased followers, engagement rates, and web traffic conversions.

Develop and execute social media strategies and content calendars for each brand. Collaborate with the Graphics Designer & Marketing Manager and Nail Technician to create a bank of marketing materials, including photos, video reels, and lifestyle shots. Manage day-to-day social media posting, community engagement, and influencer partnerships. Track and report on social media performance metrics, focusing on growth in followers, engagement, and web sales. Stay current on social media trends, platform updates, and emerging technologies to keep brands relevant and competitive.

Skills Required

1. Photography & Videography:

Strong skills in product photography and videography to create visually appealing content. Knowledge of lighting, composition, and product styling. Experience in shooting content suitable for Instagram, TikTok, and Pinterest.

2. Video Editing:

Proficient in using tools like Adobe Premiere Pro, Final Cut Pro, or mobile video editors. Able to create engaging short-form video content, such as reels and stories.

3. Content Calendar Creation & Planning:

Able to create and maintain a detailed content calendar, mapping out posts weeks in advance. Skilled in aligning content with marketing campaigns, product launches, and seasonal trends.

4. Proven Track Record in Growth:

Experience in driving social media growth: increasing followers, engagement, and reach. Measurable success in improving social media metrics, such as: Followers: Demonstrated ability to grow follower count; Engagement: Proven increase in likes, comments, shares, and saves; Brand Ambassadors: Experience in finding and managing influencer or ambassador relationships; Conversions: Ability to track and report on social media's impact on web traffic, sales, and customer conversions.

5. Analytical Skills:

Proficient in using analytics tools (e.g., Instagram Insights, Facebook Analytics, Google Analytics) to assess social media performance and adjust strategies accordingly. Ability to create reports on KPIs, ROIs, and other metrics to demonstrate the value of social media efforts.

6. Community Management:

Strong skills in interacting with followers, responding to comments, and building relationships with customers and influencers. Ability to manage online reputation, handle negative feedback professionally, and maintain a positive brand presence.

7. Graphic Design:

Proficiency with tools like Canva, Adobe Photoshop, or Illustrator for creating compelling visuals. Knowledge of typography, colour theory, and brand consistency across posts.

8. Copywriting:

Able to write clear, engaging, and on-brand copy for social media posts, captions, and ads. Familiarity with storytelling and copy strategies tailored to each social media platform.

9. Paid Social Advertising (optional, but valuable):

Experience with Facebook Ads Manager, Instagram ads, and social media ad strategies for boosting posts, increasing visibility, and driving sales. Understanding of audience targeting and A/B testing for paid campaigns.

10. Platform-Specific Expertise:

In-depth knowledge of various platforms, especially Instagram, TikTok, Facebook, Pinterest, and YouTube. Awareness of best practices, trends, and algorithm changes specific to each platform.

11. Project Management:

Ability to manage multiple projects simultaneously and meet deadlines.

12. Trend Awareness:

Staying on top of social media trends, challenges, and viral content to ensure the brand remains relevant. Understanding of SEO, hashtags, and keywords to enhance content visibility.

13. Collaborative Mindset:

Ability to work closely with creative team (Graphics Designer & Marketing Manager and Nail Technician), as well as web influencers and external agencies. Strong communication and teamwork skills to align social media efforts with broader marketing strategies.

Additonal

2-5 years in social media management, preferably in the beauty, lifestyle, or fashion industry. Degree in marketing, communications, digital media, or related fields (preferred but not required with relevant experience). English (fluent).
Job Type: Full-time

Pay: 30,000.00 per year

Benefits:

Company pension
Schedule:

Monday to Friday
Ability to commute/relocate:

Corby: reliably commute or plan to relocate before starting work (required)
Application question(s):

To be considered for this role, applicants must submit a CV, a portfolio of previous work, and a Cover Letter outlining their suitability for the role. Applications without a Cover Letter will not be reviewed. This is a full-time, on-site position based at our offices in Corby, Northamptonshire. Hybrid or remote working is not available for this role. Are you able to reliably commute to the office each day?
Experience:

Social Media Management: 5 years (required)
Work authorisation:

United Kingdom (required)
Work Location: In person

Reference ID: Social Media Manager - UBP 20/05