Job Description

GoHenry is a UK-based fintech company created by parents to pioneer financial education. More recently, GoHenry moved into Europe and the US by joining forces with French fintech company PixPay and US investing app, Acorns.


Together, Acorns, PixPay, and GoHenry have over 6 million members across 5 countries. We are focused on empowering families with engaging money management tools, educational content, and a seamless product experience that creates financial well-being from birth to adulthood.

The role

We're looking for a skilled Social Media Manager to lead the strategy, content creation, and day-to-day management of GoHenry's social media channels. Reporting to the Head of Integrated Marketing, you'll be responsible for driving reach, engagement, and brand affinity through a well-planned, dynamic social content calendar and active community management.


This role also includes hands-on content production--concepting, creating, and delivering compelling posts across platforms, as well as managing our influencer partnerships and UGC creator roster.

What you will do at GoHenry:

Lead the social media strategy:

Develop and execute a multi-platform approach to grow reach, engagement, and brand love across Meta, Instagram, TikTok, LinkedIn, YouTube, and beyond.

Drive community engagement:

Create and manage a content calendar that sparks meaningful conversations with parents and nurtures our online community.

Be a content creator:

Independently produce engaging static and motion content to support always-on and campaign content.

Collaborate with Creative Studio:

Partner with our internal creative team to plan and deliver a steady stream of branded content, including static assets, video, and UGC, that brings the GoHenry story to life.

Work cross-functionally:

Align with the Comms, Integrated Marketing, Product and Creative teams to amplify brand campaigns, public affairs initiatives, and key messages on social channels.

Develop community management strategies:

Define an approach for managing social engagement, including identifying opportunities to proactively connect with customers through comments and conversations. Work closely with the Member Services team to ensure timely, accurate responses to customer queries.

Manage creators & influencers:

Build and scale a UK-focused roster of creators and influencers, managing relationships and budgets for UGC and performance-based partnerships.

Support on creative testing sprints:

Collaborate with the Integrated Marketing Manager to source creators and brief content across Meta, TikTok, and podcast ads.

Lead ambassador programs:

Manage ongoing partnerships with high-performing creators to drive sign-ups through affiliate campaigns.

Boost brand trust:

Showcase customer reviews, awards, and media coverage on social channels to build credibility and drive awareness.

Own brand activations:

Take full ownership of our annual Dream Bigbrand campaign--from concept to execution.

Support broader marketing plans:

Work closely with the wider Integrated Marketing team on seasonal campaigns, partnerships, and IP activations.

What you will bring to GoHenry:

Proven experience managing multi-platform social media accounts

, for a consumer-facing brand, with a strong understanding of platform best practices (Meta, Instagram, TikTok, LinkedIn, YouTube).

Content creation skills

, including graphic design and short-form video editing.

Experience with content scheduling and social analytics tools

such as Sprout Social.

Strong copywriting and editorial skills

, with the ability to adapt tone of voice for different platforms and audiences.

Familiarity with performance marketing metrics

and paid social, including understanding how organic and paid content work together to drive performance.

Experience managing influencer and creator partnerships

, including outreach, negotiations, briefs, and performance tracking.

Understanding of community management principles

, including moderating comments, handling sensitive topics, and representing brand tone appropriately.

Project management skills

, with the ability to manage multiple campaigns, deadlines, and cross-functional inputs.

What's in it for you?

All the essentials you would expect, including a workplace pension plan, 33 days of holiday (including public holidays), & great company events local & abroad!

What also offer:

GoFlex - Work from Home, Office, or a mix of both Your Birthday Day off 25 days annual leave, in addition to 8 UK bank holidays An excellent Induction & onboarding program with ongoing learning & development throughout your career A choice between Bupa Health Cash Plan or Bupa Private Medical Death in service - 4x your annual salary from month 1 Physical and Mental Wellbeing support and platforms for you and your family Family-friendly leave policies Enhanced maternity leave - 20 weeks full basic pay after 2 years' service and 26 weeks full basic pay after 3 years' service Paternity leave - 4 weeks full pay after probation Salary Sacrifice options

About GoHenry

We're on a mission to help every kid be smart with money. Our goal? Create generations of independent, confident young adults, armed with money skills that will set them up for life.

How we do it:

We place the power in the hands of young people, giving them the tools they need to master the financial ropes for themselves. They can spend, save, earn, and give with GoHenry's prepaid debit card and app - because learning through doing really works (and it's more fun!). All while our unique built-in controls give parents total peace of mind.

We're proud to say...

We ranked #38 in Newsweek's Top 100 Most Loved Workplaces in the UK in 2023 We're one of Tech Track's top 50 fastest-growing UK companies. We won Finders Kid's Cards Customer Satisfaction Awards in 2022 and 2023. We won the Tech for Good award at the Better Society Awards 2023 Our kids and parents have donated over 500,000 of their own money to NSPCC via their GoHenry accounts

But we're still growing, and that's why we need you.

GoHenry is an equal-opportunity employer, and we're on a mission to foster a diverse & inclusive workplace. Individuals seeking employment at GoHenry are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

Want to join our mission?

If GoHenry sounds like a place you'd like to be, please apply using the link below.