Job Description

Social Media Manager - Royal Kennel Club (RKC)

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Location:

London & Hybrid

Team:

Revenue & Brand

Reports to:

Senior Brand Manager - Royal Kennel Club

Salary:

31,200 - 36,000 DOE

Are you a creative storyteller with a passion for dogs and digital engagement?

We're looking for a Social Media Manager to help shape the voice of the newly repositioned

Royal Kennel Club

across social platforms. This is your chance to bring our heritage to life in fresh, modern ways - driving brand awareness, engagement, and advocacy among both loyal followers and new audiences.

What You'll Be Doing

Leading the development of a bold, forward-thinking social media strategy that reflects our new brand positioning. Creating engaging, relevant content across platforms like Instagram, TikTok, Facebook, YouTube, LinkedIn, and more. Collaborating with marketing, product, and comms teams to ensure cohesive messaging and integrated campaigns. Managing paid and organic social media campaigns, tracking performance, and optimising for growth. Building relationships with influencers and brand advocates to amplify our reach and credibility. Reporting on performance and contributing to our ambitious goal of 5M profit by 2030.

What You'll Bring

Proven experience as a Social Media Manager, ideally in a brand-focused or lifestyle environment. Strong understanding of key platforms - especially TikTok, Instagram, YouTube, and Facebook. A creative mindset with a passion for storytelling and visual content. Excellent communication skills and a collaborative spirit. Confidence in analysing data and turning insights into action. Experience with tools like Hootsuite and managing paid social campaigns. Bonus: Experience working with influencers and a degree in marketing or a related field.

Why Join Us?

This is more than a social media role - it's a chance to help redefine how the Royal Kennel Club connects with the world. You'll be part of a passionate team, working on meaningful campaigns that celebrate dogs, community, and innovation