Job Description

Social Media Manager - Lina Stores

Join the team behind one of London's most loved Italian restaurants

Since 1944,

Lina Stores

has celebrated Italy through exceptional food, drink, and hospitality. From our Soho delicatessen to our newest openings, every plate and post reflects our belief in Heritage, Authenticity, and Quality.


We're looking for a

Social Media Manager

to lead our digital storytelling - someone creative, proactive, and hands-on who can capture the heart of Lina Stores online, engage our community, and grow our presence across all platforms.

What you'll do

Take ownership of

Lina Stores

and

Bar Lina

social-media channels, creating a consistent and engaging online voice. Spend significant time

on-site

across our restaurants and bars, capturing real moments, people, and stories that bring our hospitality to life. Develop and manage

content calendars

using

Later

as a scheduling and planning tool. Write

captivating copy

for posts, campaigns, and captions that reflect our tone and tell authentic stories. Proactively generate

new ideas and concepts

for social campaigns, community engagement, and seasonal storytelling. Create and edit short-form video and photo content for Instagram, TikTok, and LinkedIn. Collaborate with restaurant teams to highlight events, dishes, and team members. Monitor analytics and insights to drive growth, engagement, and creativity. Stay ahead of industry and platform trends, ensuring Lina Stores remains at the forefront of digital hospitality storytelling.

About you

Experience managing social media for a hospitality, lifestyle, or F&B brand.

Exceptional copywriting skills

with a flair for tone and storytelling. Confident with content tools like

Later

, Canva, CapCut, and/or Adobe Suite. Highly

proactive, creative, and full of ideas

- a natural self-starter who thrives in dynamic environments. Strong visual eye and understanding of digital trends. Organised, collaborative, and passionate about Italian food, culture, and hospitality.

Why join Lina Stores

At Lina Stores, we

celebrate Italy

, keep

hospitality at heart

, and

grow with purpose.

You'll join a creative, fast-moving team where your ideas shape how guests experience one of London's most loved restaurant groups online and in person. You'll also recieve:


Competitive salary, plus bonus & career progression in the London hospitality industry. 24/7/365 access to GP and prescription service. Up to 30% off all our restaurants, bars, and delicatessens. Up to 30% off our sister restaurants. Constant training and a clear development path to further your career in hospitality. Generous refer-a-friend scheme. Cycle to work scheme. Hospitality Rewards App. Wagestream platform for financial flexibility. Employee and Leader of the Quarter recognition. Staff parties and team events

Ready to tell our story?

If you're a creative storyteller with sharp copywriting skills, a proactive mindset, and a love for Italian hospitality, we'd love to hear from you.