Job Description

At Angels Day Nursery, we believe early years care should be full of joy, creativity and community spirit -- and we want our social media to reflect exactly that. With a growing group of Birmingham-based nurseries, we're proud of our reputation for high-quality childcare, strong family partnerships and a nurturing environment.

We are now looking for a Social Media & Marketing Executive to help share our story, showcase our nurseries, and engage with parents and communities online.

Role Overview

This is an exciting, hands-on role for a creative and highly organised individual who can bring fresh ideas to our social media and marketing presence.

You'll manage and grow the Angels Day Nursery brand across Meta (Facebook & Instagram), TikTok, YouTube and other digital channels, developing engaging, authentic content that highlights what makes our nurseries so special.

You'll also support our on-site teams, helping them capture meaningful moments and build confidence in using social media responsibly and effectively.

Key Responsibilities

Content Creation & Campaigns

Plan, create and schedule engaging content across Meta, Instagram, TikTok, and YouTube. Capture and edit videos and photos showcasing daily life in our nurseries. Write warm, family-friendly captions that align with our brand values. Manage monthly content calendars and coordinate local campaigns and events. Support the setup and delivery of paid social campaigns to attract new families. Ensure all content meets safeguarding and brand standards.

Community & Influencer Engagement

Identify and collaborate with local influencers, community pages and parent networks. Manage relationships with external content creators and partners where relevant. Develop authentic partnerships that reflect Angels' ethos and values.

Team Support & Training

Provide guidance and basic training to nursery managers and staff on social media best practice. Act as the first point of contact for social media support across all settings. Help each nursery showcase its unique personality while staying on brand.

Administration & Reporting

Manage account access, settings and backend optimisation. Track performance and provide monthly insights on engagement, reach, and lead generation. Report on trends and recommend improvements based on analytics.

Skills & Experience

A creative storyteller with a passion for children's early years, education and community. Proven experience managing social media channels for a brand, business, or multi-site organisation. Confident using content creation tools (Canva, CapCut, Adobe Suite or similar). Skilled in short-form video, photography and basic graphic design. Experience in paid social campaigns and analytics tools such as Meta Business Suite. Excellent written communication skills and strong attention to detail. Highly organised, self-motivated and able to manage multiple projects at once. A positive, proactive personality who enjoys being part of a supportive team.

Why Join Angels Day Nursery?

Be part of a passionate, family-run organisation that values creativity, care and excellence. Opportunities to shape and grow our brand voice as we expand. Supportive leadership team and flexible working environment. Make a genuine difference by sharing the stories that inspire families and communities.
Job Type: Full-time

Pay: From 24,420.00 per year

Work Location: In person