Job Description

Job Category: Digital Marketing
:
Windsor, United Kingdom | Hybrid - 3 days per week in office
Full-Time | Permanent | Global Role
We're thrilled to welcome Ruby Hotels to IHG Hotels & Resorts portfolio of brands. Ruby Hotels is bold, vibrant, and made for modern explorers. This is your chance to shape the voice of a fresh, dynamic brand and continue to bring its personality to life across social platforms.
We're looking for a Social Media Marketing Manager to lead the strategy and execution of Ruby's social media presence. You'll serve as the subject matter expert for Ruby within IHG's portfolio, owning everything from high-level strategy to hands-on content planning. If you have a deep passion for , a finger on the pulse of pop culture, and experience driving performance across channels, this is the role for you.
Your Day to Day

• Develop and Execute Strategy: Lead the customer-centric social marketing strategy for Ruby-integrating business priorities, brand storytelling, and social-first creativity.
• Create and Curate Content: Own the content calendar, working with agency partners to develop engaging, platform-specific content (Instagram, TikTok, YouTube, LinkedIn, etc.).
• Lead Social Innovation: Stay ahead of digital and cultural trends to keep Ruby's voice fresh, relevant, and competitive.
• Manage Tools & Operations: Oversee social tools and software, calendars, and reporting. Ensure flawless execution of campaigns and content workflows.
• Analyse & Optimise: Leverage analytics and insights to evaluate performance and continually optimize strategy and execution.
• Foster Collaboration: Work cross-functionally with brand, PR, campaign management, creative, and external vendors to ensure cohesive storytelling and execution.
• Support Hotel-Level Social: Drive scalable social solutions that empower hotels to activate the Ruby brand at the property level.
• Governance & Best Practices: Uphold global social governance standards, ensuring alignment with IHG's brand, legal, and compliance guidelines.
• Drive Innovation: Promote new ways of working, including marketing automation and test-and-learn frameworks.

What We Need from You

• Significant experience with a deep understanding of social platforms, trends, and best practices.
• Proven ability to develop and execute social campaigns that drive engagement, conversion, and brand affinity.
• Strong project management skills with the ability to juggle multiple priorities under tight timelines.
• Experience working with influencers, content creators, and social agencies.
• Creative thinker with a test-and-learn mindset and a drive for continuous improvement.

Ready to bring Ruby Hotels' vibrant voice to life and shape the future of social at IHG? Apply now!
Closing Date for Applications: Sunday 14th June 2025
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About Us: At IHG, we've made a promise. As one of the world's leading hotel groups, we're here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected - wherever they are in the world. Want to be part of the journey?
About the Team:
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.