Job Description

Social Media Strategist

Company:

Bristow & Hardy Ltd

Location:

Manchester (hybrid working)

Salary:

30,000 p/a

Working hours:

Monday-Friday: 9am-5pm (1 hour lunch)

Website:

bristowandhardy.co.uk

About Us

Bristow & Hardy is a digital marketing agency specialising in recruitment marketing. We help recruitment agencies and internal teams across the UK build their brand and attract talent through strategic multi-channel campaigns. Since 2018, we've grown to a team of 9 with a culture that values creativity, agility, and continuous learning.

The Role

We're looking for a

Social Media Strategist

to drive the strategic direction of our client portfolio and build upon our digital marketing offering.

This is a consultative role where you'll work across multiple recruitment agency clients spanning healthcare, education, technology, finance, and beyond, developing integrated, data-driven strategies that deliver measurable business results.

While social media strategy is your primary focus, you'll also incorporate other key marketing channels into your strategic thinking, including lead generation campaigns (downloadable assets, gated content) and email marketing initiatives. You'll ensure our social media strategies work in harmony with broader recruitment marketing objectives.

You'll be the strategic brain behind our campaigns, analysing market trends, identifying opportunities, and creating roadmaps that our team will bring to life.

You'll be client-facing, presenting strategies and insights with confidence, and positioning yourself as a trusted advisor who understands both social media and the recruitment landscape.

What you'll be doing

Developing comprehensive social media strategies aligned with client business objectives Creating integrated campaign strategies that connect social media with lead generation and email marketing Conducting in-depth competitor analysis and market research to identify opportunities Creating strategic roadmaps and campaign frameworks across social, email, and lead gen channels Analysing performance data across multiple channels to identify trends, insights, and optimisation opportunities Presenting integrated strategies, recommendations, and performance reports to clients Providing strategic direction to the delivery team on campaign execution across all channels Staying ahead of platform algorithm changes, emerging trends, and industry best practices Identifying growth opportunities for client accounts based on data and market intelligence Auditing client digital marketing presence and providing strategic recommendations Developing A/B testing strategies to optimise campaign performance across channels Translating recruitment marketing goals (candidate attraction, client acquisition) into actionable multi-channel strategies Advising on budget allocation across organic social, paid social, email, and lead generation initiatives Mapping customer journeys and identifying how different channels work together

What we're looking for

Essential:

Proven track record developing successful social media strategies in an agency or consultancy environment Understanding of integrated digital marketing including email marketing and lead generation strategies Strong analytical skills with experience interpreting data and turning insights into strategy Deep understanding of social media algorithms, platform dynamics, and best practices Knowledge of lead generation funnels and conversion optimisation Excellent strategic thinking. You see the big picture and can connect multiple channels to business outcomes Confident articulating strategy to clients Experience with paid social advertising strategy Experience working with recruitment, B2B, or professional services clients Sharp commercial awareness and ability to tie strategy to ROI Strong understanding of the recruitment industry and candidate/client acquisition funnels Ability to manage multiple client strategies simultaneously Self-directed with exceptional organisational skills Track record of delivering strategies that drive measurable results across multiple channels

Highly desirable but not essential:

Knowledge of email marketing platforms and best practices (Mailchimp, HubSpot, etc.) Understanding of lead magnet strategy and content for lead generation Knowledge of social listening and analytics tools (Hootsuite, Sprout Social, etc.) Understanding of employer branding and talent acquisition strategies Familiarity with recruitment marketing trends and challenges Experience with marketing automation

Company Benefits

Annual salary reviews Uncapped holiday allowance Company Christmas shutdown period Sick pay Flexible working Hybrid working model (3 days in Manchester office, 2 days remote) Training and career development opportunities
Job Types: Full-time, Permanent, Freelance

Pay: 25,000.00-30,000.00 per year

Benefits:

Flexitime Work from home
Experience:

Marketing: 2 years (preferred)
Work Location: Hybrid remote in Manchester M3 3BW