Job Description

About Us:

Sinowave Marketing is a fast-growing marketing agency in the heart of London. We specialise in enhancing brand identities and increasing market presence through innovative marketing strategies. We serve a diverse portfolio of clients, including high-end fashion and beauty brands, eCommerce, medical, technology and financial service providers.

About the Role

We are looking for a highly strategic and creative Social Media Strategy Specialist to join our team. This role focuses on developing social media strategies for clients, planning campaigns and events, and guiding content direction -- not just managing day-to-day posting.

You will work closely with clients and our internal creative team to design impactful social media plans that drive brand growth across multiple platforms, including but not limited to TikTok, Instagram and Facebook.

Viral Strategy & Brand Growth

Develop viral-ready social media strategies that maximise reach, engagement, and brand influence. Create culturally relevant, trend-driven content frameworks that have strong potential for organic or algorithmic virality. Identify opportunities for meme, UGC, challenge-based, or culturally resonant content to amplify brand visibility.

Large-Scale Campaign Planning

Lead the end-to-end planning of integrated, multi-platform social campaigns. Design big creative concepts, campaign narratives, storytelling angles, hooks, and breakthrough ideas. Produce campaign decks, creative directions, and execution roadmaps for internal teams and clients. Collaborate with production teams to shape content scripts, shoot directions, and messaging guidelines.

Paid Media & Performance Growth

Plan and optimise paid media campaigns across TikTok Ads and Meta Ads (Facebook / IG). Use paid media strategically to accelerate viral concepts, seed initial traffic, or scale high-performing content. Analyse performance metrics, audience insights, and content data to refine strategy and improve ROI.

Cross-Team Collaboration

Work closely with designers, copywriters, influencers, and media buyers to deliver cohesive, high-impact campaigns. Assist in influencer collaboration planning and campaign amplification strategies. Prepare high-quality strategy presentations and campaign reports for clients.

Requirements

3+ years in social media strategy, creative strategy, campaign planning, or digital marketing. Proven ability to develop viral content ideas or lead campaigns with strong organic reach. Deep understanding of TikTok, Instagram, YouTube, Facebook, and their algorithm behaviours. Hands-on experience with paid media platforms (TikTok Ads / Meta Ads / Google Ads). Strong conceptual thinking, trend sensitivity, and creative storytelling ability. Excellent communication and presentation skills. Experience working with influencers or content creators is an advantage.

Preferred Qualifications

Experience in influencer marketing is a plus. Background in creative agencies or brand strategy roles. Ability to write content directions or scripts is a plus. Familiarity with UK/Europe market trends is an advantage.

What We Offer

Opportunity to work on diverse projects across the UK, EU, and global markets. Creative, international work environment. Career growth within strategy, creative direction, or campaign planning. Competitive salary based on experience.
Job Type: Full-time

Pay: 30,000.00 per year

Benefits:

Flexitime
Ability to commute/relocate:

London E3: reliably commute or plan to relocate before starting work (required)
Experience:

Instagram, Facebook and Tiktok management: 2 years (required) Paid Social: 2 years (required)
Licence/Certification:

Visa to legally work in the UK (required)
Work Location: In person