Job Description

About EMD UK
EMD UK is the national governing body for group exercise, dedicated to achieving a vision of healthier communities through group exercise. We collaborate with group exercise instructors, fitness brands, leisure operators, and physical activity organisations across the sector to inspire people of all ages and abilities to participate in physical activity.
Our organisational values outline our dedication to the needs of stakeholders and communities within the fitness sector. Through support, collaboration, inclusivity, acting with integrity and progressing with ambition, we are seeking to develop stronger resource and governance for all fitness instructors and those who participate in group exercise.
Why join Team EMD UK?
We are a small, values-driven team of people who are passionate about what we do. We believe in meaningful communication, not just throwing marketing at the wall to see what sticks.
This is your chance to shape something meaningful, make an impact, and ensure marketing truly matters.
You will make sure our voice is clear, our messages land, and our marketing makes a difference. If you love strategy, purpose-driven work, and the power of storytelling, you will fit right in.
We offer a range of benefits to not only advance your career but boost your personal development too. Our employees have access to:

• 25 days annual leave (pro-rata) plus bank holidays
• Your birthday off!
• Pension scheme
• Flexible working
• 30 minutes every day to exercise your way
• Employee Assistance Programme and Helpline
• Discounted gym membership
• Healthcare scheme
• Life insurance
• Cycle2Work scheme
• Teambuilding days
• Savings on holidays, theme parks, retail discounts, and attractions
• Two days per year to volunteer for causes close to your heart

Our Commitment to Diversity & Inclusion
EMD UK is committed to inclusive hiring, actively seeking candidates from diverse backgrounds and perspectives. We strive to ensure a fair, transparent, and bias-free recruitment process where every applicant is evaluated based on their skills, qualifications, and potential.
As a Disability Confident employer, we welcome applications from people with disabilities and long-term health conditions, offering interviews to disabled applicants who meet the minimum criteria for the role. We provide adjustments throughout the recruitment process and a dedicated contact for accessibility-related support.
If you require any adjustments, please contact our People Manager at sarahp@emduk.org. Our commitment to diversity and inclusivity means fostering an environment where every employee feels valued, respected, and empowered to succeed.
Contractual Terms
Title: Strategic Content Marketing & PR Co-ordinator
Job Purpose: To lead and develop a compelling, cohesive content marketing strategy that prioritises the Group Exercise audience and delivers EMD UK objectives, especially in relation to sector stakeholders, members, and partners.
Location: Home-based, with some travel requirements
Contractual Status: Full-time / 12-month fixed term contract
Salary: Salary band from xc2xa333,000 - xc2xa340,050
Reports To: CEO
Line Management Responsibilities: Line management experience is desirable, as future responsibilities at this level may include managing direct reports.
Application & Interview: The EMD UK application is an online form which allows you to input your work history, skills and relevance to the job description or to upload a CV and covering letter which includes this information. Your application finishes with our Diversity Monitoring form which is anonymous.
If you require any reasonable adjustments to your application or any part of the recruitment process, then please contact our People Manager at sarahp@emduk.org. Sarah will be able to tailor your needs to create a fair process where you can put forward the best version of yourself for consideration. Reasonable adjustments include but are not limited to viewing any interview questions ahead of time, access to tasks expected in the process or interpretation support.
The closing date for this application is 9am on Monday 9th June 2025.
If you have not heard from EMD UK by the end of June, your application has unfortunately been unsuccessful however we welcome your application for future job roles at https://emduk.mykajabi.com/careers.
If invited to interview you may be asked to prepare a short presentation. Interviews are not currently scheduled but information will be given to shortlisted candidates as soon as possible. Interviews usually take place virtually in the first instance however it may be required to meet with panel members in person should need for a second interview round be determined.
Your pre-application and pre-interview contact is our People Manager, Sarah Partington via email at sarahp@emduk.org.
Role Description:
To be able to lead and craft a compelling and coherent content marketing vision that supports EMD UK's, sector stakeholders, members and partner journey and puts the audience first. To oversee and guide agency partners to ensure smooth collaboration in the planning, development and creation and bringing to life of a blueprint of content marketing initiatives for EMD UK which underpin the organisations strategic goals and business KPI's. To ensure every activity delivers value by looking for a strong return on investment, whether in sector authority, brand impact or tangible business KPI results. To champion a content first approach so the whole team know what is happening and how they can contribute.
This will involve conducting audience research, setting content goals and objectives, defining content topics and formats, creating editorial calendars and workflows, and aligning content marketing with the overall business strategy and KPI's.
Key Tasks and Responsibilities:
Role specific:

• Lead the development of EMD UK's content marketing and PR strategy so that everything aligns with our wider goals and business KPI's
• Put the audience first by constantly validating that our messages resonate and are genuinely valuable by obtaining and analysing user insights and key results data
• Oversee and guide agency partners to ensure smooth collaboration and consistency
• Turn data into action by measuring success in a way that actually improves what we do
• Ensure every activity delivers value by always looking for a strong return on investment, whether in relationship engagement and community building, brand trust and authority, or tangible business results
• Champion a content-first approach so the whole team knows what's happening and how they can contribute
• Stay ahead of the game by keeping up with trends in digital content marketing, social media, SEO, and user experience
• Ensuring a content-first approach is embedded in the culture of the organisation

Other:

• To administer processes of EMD UK
• To comply with all GDPR regulations
• To support the development of new and existing products and services.
• To attend meetings and events as appropriate on behalf of EMD UK.
• To support the EMD UK events programme and any relevant projects as required.
• To support the EMD UK staff team as required.

Any other relevant task commensurate with the level of the role and as requested by your line manager or Chief Executive.
About you:
Qualifications, experience, knowledge, skills & attributes needed for the role:
Essential:

• A degree in marketing, communications, journalism, or equivalent, or CIM qualification (Level 4 or above in content marketing)
• Two years' experience in content marketing, PR, or communications experience in the exercise and fitness sector. If you have less than two years but can demonstrate a significant impact, we'd love to hear from you
• A solid understanding of SEO, email content marketing, and user experience, so you can guide others and make sure best practices are followed
• A strategic mindset so every content marketing effort has a clear purpose and contributes to the bigger picture
• Collaborate effectively with external agencies and contributors, ensuring their work meets high standards
• Strong writing and editing skills, with the ability to step in when needed and to assess content quality
• Strong communication skills, whether you're talking to senior leaders, team members, or external partners
• Great organisation and project management skills, keeping multiple things moving without breaking a sweat
• A results-driven approach, always looking for return on investment and making sure content marketing efforts deliver real impact with a strong track record demonstrating data collection and analytical skills

Desirable:

• A love of data and insights, knowing what to measure and how to use it to improve what we do
• A creative spark, with fresh ideas for content engagement and storytelling
• Familiarity with digital marketing tools like Google Analytics, email marketing software, or social media management platforms
• A flair in communications and interpersonal skills
• Experience in line management is highly desirable, as this role may involve overseeing and guiding another marketing executive

This job description is not to be regarded as exclusive or exhaustive. It is intended as an indication of the areas of activity and can be amended at any time in response to the changing needs of the organisation.
How to apply
https://emduk.mykajabi.com/careers