Job Description

Strategist

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SHIFT Active Media | Bath

SHIFT Active Media is looking for a Strategist with a passion for cycling, the outdoors, and creative communications.



You'll work closely with the Chief Strategy Officer, the wider SHIFT team, and our clients to develop brand, media, and integrated communications strategies that help cycling and outdoor brands thrive. You'll also contribute to the ongoing development of our strategic tools and thought leadership programme.

The role

As a Strategist at SHIFT, you'll combine creativity, insight, and commercial thinking to shape strategies that guide our clients' communications across brand, media, PR, social and beyond. You'll turn complex data and audience insights into actionable recommendations and work collaboratively to deliver integrated, impactful campaigns.



We believe in the power of in-person collaboration, so team members are expected to spend

4 days per week in our Bath office

.

What you'll be doing

Strategy & planning

Support strategy and planning on key accounts, helping to develop integrated communications plans across brand, creative, PR, media and social. Contribute to the development of brand positioning, campaign concepts, and longer-term communication strategies.

Insight & analysis

Tap into our research team, proprietary data, and external sources to uncover actionable insights. Use audience, market, and performance data to guide strategic recommendations. Help establish measures for effectiveness and analyse results to inform future plans.

Briefing & collaboration

Write and deliver clear, discipline-specific briefs for creative, media, PR, and social teams. Work cross-functionally to bring campaigns to life and ensure integrated solutions. Support the ongoing evolution of SHIFT's strategic tools and thought leadership.

Effectiveness & innovation

Track campaign performance, report insights, and make recommendations to optimise impact. Stay on top of emerging marketing channels, technologies, and industry trends, including AI tools, and integrate them into your workflow where appropriate.

About you

Brand & strategic thinker:

Able to get under the skin of a brand, cut through complexity, and deliver clear, compelling communication strategies.

Creative and articulate:

Skilled at turning consumer insights into propositions and messaging that resonate across channels.

Marketing knowledge:

Solid understanding of marketing theory, channels, and emerging technologies.

Comfortable with data:

Confident using spreadsheets, analytics, and insight sources to inform recommendations.

Collaborative:

Builds strong, positive relationships with clients and colleagues to keep projects moving forward.

Communicator:

Produces well-crafted presentations and documents that communicate complex ideas simply.

Passion for cycling/outdoors:

Genuine interest in cycling or active lifestyles will make this role especially rewarding.

Preferred experience

Experience in a strategy, planning, or insight role within an agency or client-side marketing environment. A track record of developing marketing or communication strategies supported by insights and data. Experience across multiple disciplines (brand, media, social, PR) is highly desirable.

About SHIFT

Launched in 2010, SHIFT Active Media is an award-winning marketing agency specialising in cycling and active lifestyles. We work with some of the world's most recognised cycling and outdoor brands.



As a full-service creative and communications agency, our work spans brand strategy, global media planning and buying, advertising, film and video, websites, social media and beyond, reaching cyclists around the world.



We're an established agency with a diverse mix of specialists working collaboratively under one roof, based in one of Bath's best offices. Our culture is friendly, collaborative and ambitious, and we take pride in doing great work

Come as you are

At SHIFT, we believe diverse perspectives make stronger strategies and better work. We welcome applicants of all backgrounds, identities, and abilities. If you're excited by this role but don't tick every box, we still encourage you to apply, potential and enthusiasm matter just as much as experience.