Job Description

Agency :
Havas London
:
Please note, this is a very specific role - we need a Strategy Director who knows how to find the insight and create the binding stories within both the healthcare and beauty space, while also knowing how to deliver integrated brand strategy which can touch heart and culture on a macro level.
We cannot consider you for this role if you don't.
About Havas London
We are Havas London -- a modern agency with the power and the freedom to shape the future of creativity for ourselves and our clients.



We are here to Make a Meaningful Difference. It's not just a philosophy -- it's our benchmark for everything we do.
We're proudly a home for self-starters who care hard about their craft, their thinking, and the people they work with. We combine strategic depth with creative audacity -- and our best work happens when we bring the two together seamlessly.
The role
To work across Havas London accounts including Galderma and consumer healthcare brands (Reckitt, Gaviscon, Fybogel) and help drive a focus on a 'health and beauty' new business push.
To collaboratively work with Havas Village teams and agency partners, guiding and supporting them in creative and innovation development with strategic thinking, both on client accounts and new business efforts.
To uncover consumer, brand, category and cultural insights, helping us achieve award-winning and highly effective communications campaigns.
To inspire those around you to push for brave and better work.
Key experienceYou have solid planning experience 7-10 years in an agency and have gained breadth and depth across core planning disciplines and channels. Premium beauty and/or aesthetics category experience Experience working in regulated healthcare category, with health care professionals as key audience OR experience working in regulated category with multiple target audiences (B2B2C) Portfolio strategy experience Experience balancing global brand strategy with local market dynamics and nuances Confidence distilling complex scientific or clinical claims into consumer benefits and compelling creative propositions. Experience managing brand and campaign strategy across functions - comms, social, PR, medical You are an articulate presenter, and have a demonstrable track record of supporting the CSO and Head of Strategy in selling strategy, programs and creative to senior clients

Key Responsibilities
Leading us to great work through robust, strategically sound and brave thinkingDeveloping inspiring 'creative strategies' for the brands you will lead strategically Taking briefings from clients alongside team members Helping define research requirements and supporting delivery of insight work and creative development by partnering with data & insight teams as well as external research agencies Using agency marketing intelligence tools and data to discover compelling insights to drive the strategic planning process and shape inspiring creative briefs Supporting in the development of clear strategic recommendations across channels and consumer engagement platforms Ensuring there are defined success metrics for each brief Championing and supporting the quality of creative output throughout the development process.

Writing and presenting - take the complex and make it simple, exciting and compelling, through the art of storytellingDeveloping a clear narrative flow and story for client presentations Presenting and selling the ideas or solutions proposed, getting clients excited Supporting on writing in-depth analysis and award entries for successful campaigns.

Driving the thinking agenda within the agency - Inspiring those around you to think more ambitiously and bravelyBecome a thought-leader in the 'health and beauty' category Ensuring you are always fully informed about the areas we operate in, sharing where appropriate with colleagues and clients Leading inter-team discussions to help keep our minds sharp and at the cutting edge of thinking Writing articles and thought pieces to be shared both internally and externally.

Knowledge, Skills and Experience Required for the Role
Facilitating and defining the taskAs a Strategy Director you will work closely with client partners and senior clients to help define, interpret, and operationalise the communications task Ensuring a the 'brief' has been completed in partnership with client services and in collaboration with the broader strategic team (such as data, UX, innovation, or content as necessary) You are able to respond to a wide range of briefs - whether creative or strategic - and draw on support from senior team members as and when appropriate. You can clearly and succinctly articulate the benefits of a range of different solutions, and are able to make clear recommendations on this basis - as a result, you inspire confidence in the client and internal stakeholders.

Insight and knowledge applicationYou are hungry to find the sharpest angles on briefs and opportunities - you look for ways to innovate, to do things better, or for additional revenue opportunities through the insight process - always searching for a broad mix of insights to inspire the best work. You have unique and expert knowledge about the healthcare professional and consumer target audience, brand and marketplace relating to your assigned clients and proactively discover, organise, integrate and disseminate information among the broader team People come to you, because they know you'll have the answer. And if you don't, you'll have the resourcefulness to find it quickly. You are able to differentiate between a fact and an insight

Creative brief writing and contributing to the creative development processYou can write creative briefs that are succinct, articulate, and inspiring You will be the lead in the creative briefing process, leading those meetings and giving clear direction for the ideation process You love the creative process, know great work when you see it and can articulate why it's great, how it answers the brief, and why it's likely to be effective Strategists need to be able to judge the quality of the ideas generated for their potential effectiveness in achieving the objectives outlined.

Your personalityYou have an appetite for learning and continually challenging yourself to come out of your comfort zone You are a natural champion of the consumer/healthcare professional target audience, fascinated by drivers of behaviour. You are a team player, capable of building strong relationships around the agency and with clients particularly at junior and mid-level A considered and educated point of view on the industry, and aware of hot issues and trends in the industry, and therefore identifying opportunities to innovate

Key DetailsStart Date: As soon as possible Duration: Perm Contract: Full time Location: Havas London, Kings Cross

Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.